ultrabooks

Read Cult of Mac’s latest posts on ultrabooks:

While Apple Tops Global PC Sales, Microsoft Will Need To Subsidize Windows 8 Devices

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Microsoft will need to spend some serious cash if it wants to make Windows 8 and RT true iPad competitors.
Microsoft will need to spend some serious cash if it wants to make Windows 8 and RT true iPad competitors.

Apple continues to top PC sales thanks to the iPad. Meanwhile, according to research firm Canalys, Microsoft  will likely need to heavily subsidize the price of touch-first PCs and tablets if it wants Windows 8 to be anything like a success.

Echoing Tim Cook’s about Microsoft’s Windows 8 strategy being like converging a toaster and a refrigerator, the research firm notes that Microsoft’s approach could jeopardize the Windows 8 launch. Canalys notes that the big issue is that most Windows 8 features are designed for touchscreen use. That means that existing PC owners won’t get the full value or experience that Windows 8 offers unless they upgrade their hardware to a tablet, touchscreen notebook, or a hybrid device that functions as both.

Apple Wins MacBook Air Patent That Could Keep Ultrabooks Off The Shelves

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The MacBook Air quickly snatched away the title of world's thinnest notebook. Tapering down to an astonishing 0.16

The MacBook Air quickly snatched away the title of world's thinnest notebook. Tapering down to an astonishing 0.16" in its first version, the MacBook Air remains one of the most beautiful devices Apple has ever created. Unlike most ultraportable laptops, it came with a full-sized keyboard, too.

Photo: Apple


The wedge design of the MacBook Air has been patented by Apple, meaning that the Cupertino company now owns the rights to “the distinctive wedge or teardrop profile” of the sexy notebook. Apple’s D296 patent means that the MacBook Air has solidified the tapered, wedge-like design for its class of computer.

Instead of focusing on concrete details, the new patent covers the general aesthetic of the MacBook Air’s design. Over the past year or so, dozens of laptops, dubbed “Ultrabooks,” have been copying the metallic look and feel of the Air. Could this new patent mean that Apple is setting its legal sights on Ultrabook competitors?

The iPad Has Killed The Netbook

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Netbooks are still shipping, but the market has spoken
Netbooks are still shipping, but the market has spoken

While we can debate how much the iPad cannibalizes Apple’s MacBook sales, there’s no doubt that the device is continuing to kill of the entire netbook industry. While iPad sales are literally selling as fast as Apple can make them, netbook sales continue to plummet – with the first quarter of this year representing a sixth consecutive quarter in which shipments of the small, inexpensive, and often low quality PC notebooks have declined sharply.

Apple Planning To Kill Intel’s Ultrabook Adoption Push With $799 MacBook Air [Rumor]

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Sources claim you'll be able to pick up a MacBook Air for just $799 by Christmas.
Sources claim you'll be able to pick up a MacBook Air for just $799 by Christmas.

Sources in Apple’s Taiwanese supply chain claim that the Cupertino company is gearing up to launch a cheaper $799 MacBook Air later this year that will decrease the price gap between the next-generation of Windows-powered ultrabooks. Although specifications are not mentioned in the report, sources say the notebook will make its debut during the third quarter.

Intel Brings Ivy Bridge Processor Announcement Forward To April 23 [Rumor]

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Intel's new Ivy Bridge processors are expected to feature in Apple's next MacBook Pro.
Intel's new Ivy Bridge processors are expected to feature in Apple's next MacBook Pro.

Intel has reportedly shifted the announcement of its next-generation Ivy Bridge processor from April 29 to April 23 as PC makers gear up to release their second-generation of ultrabooks in May. But you could see it powering Mac OS X before then, with the new chip expected to replace its predecessor, the Sandy Bridge processor, in Apple’s next MacBook Pro and iMac.

Ultrabooks Suck, Customers Only Want The MacBook Air

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CES_Ultrabooks_05

When we were at CES this year, Intel and other PC makers were absolutely insane about ultrabooks, the new ultra-slim, ultra-portable form factor that they thought was going to save them from Apple’s one-two punch of the iPad and MacBook Air.

We were skeptical ultrabooks could make a dent against the Air, and looks like we were right: JPMorgan analyst Mike Moskowitz has just sent out a new note to clients, downplaying the impact of ultrabooks on the MacBook Air’s success. Ultrabooks, he says, are a dud.

Why Apple Wants Microsoft To Dominate The Enterprise

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Some arguments about Apple never seem die despite the fact that reality has moved on. Arguments like the Mac not being compatible with Windows file sharing or disk formats and that all Apple products being inherently more expensive than any competitors. This morning, Computerworld’s Preston Gralla pulled several of these outdated arguments together to support his opinion that Apple would never unseat Microsoft in the enterprise.

Virtually every argument in this piece is easy to debunk with facts. What’s more important than responding to these outdated myths, however, is realizing that Apple doesn’t want to unseat Microsoft from its current place in the enterprise. Microsoft is actually doing a lot of enterprise heavy lifting for Apple.

Thunderbolt Finally Coming To Ultrabooks As MacBook Air Prepares For USB 3.0

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lenovoultrabooks

Apple first announced its incredible new Thunderbolt interface technology way back in February of 2011. Combining PCI Express and DisplayPort technology into a serial data interface, Thunderbolt allows for up to 20Gbit/s transfer rates, as well as the ability to daisy chain multiple devices, all in a tiny form factor that can fit even in the MacBook Air’s slim housing.

As usual, with Thunderbolt, Apple was at least a year ahead of the rest of the industry… and that’s not hyperbole. Only now are Acer, Asus and Lenovo getting ready to put Thunderbolt in their ultrabook offerings.

Marvel At The Shamelessness Of These MacBook Air Knockoffs At CES [Gallery]

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CES_Ultrabooks_12

LAS VEGAS, CES 2012 – If imitation is the sincerest form of flattery, Apple must be feeling very flattered. Also ripped off.

Many of the new Ultrabooks here on display at the Consumer Electronics Show are so similar to the MacBook Air, they can only be described as knockoffs.

Not only do the they rip off the basic design premise — lightweight, portable laptops with long battery life — they copy the same wedge aluminum casing, wedge shape, chiclet keyboard, large, button-less trackpad, and the selection and placement of ports.

See for yourself. Here are just a few of the MacBook Air knockoffs on display at Intel’s massive booth.

Intel’s Gimmicky Ultrabook Presser Shows Exactly How Dumb Most MacBook Air Clones Will Be [CES 2012]

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ultrabooks

LAS VEGAS, NEVADA – Hundreds of tech journalists are huddled in the Galileo Showroom at the Venetian Casino this morning to hear the latest from Intel, and surprise surprise, Intel wants to talk about ultrabooks… the ultra-slim laptop form factor that the whole PC making industry is hoping will save them from being eaten at both ends by the iPad and MacBook Air.

Unfortunately, after all is said and done, most of what Intel had to offer to PC makers were a grab bag of gimmicks.

Intel’s Bizarre Nikiski Ultrabook Is A MacBook Air Clone That Wants To Be Half An iPad Too [CES 2012]

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Screen Shot 2012-01-09 at 9.52.29 AM

LAS VEGAS, NEVADA — Intel talked a lot at their press conference today about ways PC makers could take the ultabook form factor and distinguish it from the juggernaut that is the MacBook Air, but perhaps the most interesting concept of just what a MacBook Air-killing ultrabook would look like was the Nikiski, a hybrid ultrabook that looks like it just leaped straight from a sci-fi concept design.

This Is It, We’re Going In…CES 2012 Preview Wrapup [CES 2012]

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CES-Press-Pass-screenshot

The behemoth Consumer Electronics Show is upon us. By tomorrow, press-only showcases will already begin revealing this coming year’s tech magic (the show floor opens for everyone else on Tuesday).

We’ve been drawing aside the curtain as much as we were able in the form of previews throughout this past week. For those who missed them — and for the rest who want a quick recap as we plunge into the show — here’re the big highlights going in.

Expect To See A Truck Load of SSDs At CES Thanks To Apple [CES 2012]

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For years we’ve heard a lot of hype about SSDs and how they’re going to change computing, but their progress has been slow, and the masses have been getting impatient. Well CES 2012 will be the start of SSDs officially entering into mainstream use thanks to Apple Inc. The best purchase I made in 2011 was when I replaced my MacBook Pro with the new 11″ MacBook Air. Not only is the MacBook Air lighter than any laptop I’ve owned, it’s also powerful enough to do some really awesome things I’d never thought possible on a miniature computer (like playing graphic intensive games like Star Wars the Old Republic). Most of these technological marvels are all thanks to Apple’s inclusion on SSDs in the MacBook Air lineup. Of course, Apple didn’t invent the SSD, nor were they the first company to use them, but they’re responsible for bringing SSDs to the masses at an affordable price.

CES 2012 Preview: Why A Thousand Ultrabooks Will Try To Kill The MacBook Air (And Why They Don’t Have A Prayer)

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00-ultrabooks

In late 2010, after years of abstaining from entering the netbook market, Apple finally succeeded in transforming the MacBook Air from a disappointing promise of laptops to come into a machine that revolutionized ultraportables the same way the iPhone revolutionized smartphones and the iPad revolutionzed tablets. Not only was the MacBook Air as thin as a samurai sword and about as small as a 12-inch netbook, it had the performance of a beefier laptop thanks to the inclusion of a proper CPU, dedicated GPU and ubiquitous flash storage… all at a sub-$1000 price point.

Overnight, the MacBook Air finished what the iPad had started and almost completely killed off netbook demand once and for all. Now all of the gadget makers who had previously been counting on netbook sales to boost their bottom lines are trying to catch up with Apple. But as usual, they’re about a year late.

What does this mean for CES 2012? Expect to see ultrabooks, ultrabooks and more ultrabooks.

CES 2012 Preview: What To Expect

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CES Press Pass screenshot

The biggest tech trade show in the U.S. is just a week away. And while Apple doesn’t officially take part in the Consumer Electronics Show (CES), its influence will be everywhere.

Take Ultrabooks, for example — the PC industry’s answer to the hyper-successful MacBook Air. Attempting to catch up, Apple’s rivals will be showcasing 30 to 50 new models at CES.

There’s also the iLounge pavilion, a section devoted to Apple-related products, which has grown huge this year. The iLounge has balooned from 4,000 square feet in 2008 to 85,000. We think there’ll be plenty to report on, so we’re blowing out CES 2012 in a big way. We’re sending six reporters to Las Vegas, bringing you all the news here on Cult of Mac.com and our sister blog, Cult of Android.com.

We expect a ton of new peripherals, apps and add-ons. There’s plenty more going on, from new smart TVs to smartphone-friendly cars. Here’s what to expect from the show:

Acer’s At It Again: Now The Mac Is Predicted To Go Belly-Up

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Photo by Greg Lilly Photos - http://flic.kr/p/a6881v
Photo by Greg Lilly Photos - http://flic.kr/p/a6881v

Acer is prognosticating again – hide the babies and keep your tin-foil hats firmly in place. The netbook maker’s chairman now expects Apple’s Mac sales will run out of steam by 2014, deflated by Intel’s ultrabook. This after diagnosing overwhelming tablet demand as a “fever” and the iPad slipping in popularity. Kreskin need not be worried — and neither should Apple.