SAN FRANCISCO — A slick new feature coming to Ultimate Ears’ Bluetooth speakers will let you stream your friends’ music from the palm of your hand.
Called Block Party, it lets up to three friends connect to the same UE speaker. Then the self-appointed DJ can pick and choose from each person’s tunes, pulled from streaming services like Apple Music and Spotify. The DJ can skip songs and jump from playlist to playlist, and it’s all shockingly smooth and simple.
SAN FRANCISCO — Ultimate Ears could have borrowed the iPhone 6s tag line to market its new UE Boom 2 Bluetooth speakers.
Like Apple’s latest smartphones, which Cupertino hypes with the clever catchphrase “the only thing that’s changed is everything,” UE’s second-generation Bluetooth speaker is almost indistinguishable from its tubular predecessor — at least on the outside. But upgraded specs and a few pleasant surprises give the Boom 2 a welcome boost.
“There’s something magic about this design,” said Diego Gabathuler, head of brand and global marketing for Ultimate Ears, as he showed off the Boom 2 during a demo at the Cult of Mac offices. “It would have been a shame to take that magic away.”
SAN FRANCISCO — Not content to conquer the Bluetooth speaker market with tubes and bigger tubes, Ultimate Ears made its latest portable audio device look like a lily pad. They made it waterproof, too. The only problem was, the UE Roll sank like a stone.
“As life would have it, it doesn’t float,” said Rory Dooley, Ultimate Ears’ senior vice president, during a visit to the Cult of Mac headquarters.
The solution? Create a tiny life preserver for the UE Roll, and give it away to anybody who orders the hottest speaker of the summer directly from UE’s website (while supplies last).