October 13, 2006: Apple launches its limited-edition iPod nano (Product)Red Special Edition music player, with 10% of profits going to fight AIDS in Africa.
Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.