October 13, 2006: Apple launches its limited-edition iPod nano (Product) Red Special Edition music player, with 10% of profits going to fight AIDS in Africa.
Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.
September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides iPhone owners with a tool for wiping all signs of Songs of Innocence from their phones.
It comes after one of the strangest PR debacles in Apple history. After putting a free copy of U2’s latest release on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.
June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.
The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.
Lisa Brennan Jobs, the oldest daughter of Steve Jobs, is coming out with her first book next month. Part of the story grapples with their complicated relationship. (He denied being her father at first.)
In an excerpt from her book, Small Fry, posted today, Lisa Brennan Jobs gives glimpses into some of her dad’s last months. She also talks about how it affected her psyche when he named the Lisa computer after her but didn’t admit it to her until she was 27.
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Spotify is taking some flack after getting carried away promoting the June 29 release of hip-hop artist Drake’s new album “Scorpion.” In an effort to commemorate the release by the streaming services most-played artist, Spotify spent the weekend highlighting the Canadian artist’s music. These highlights came through Drake-inspired playlists, banners, and the use of his image on playlists without his music.
This week, on The CultCast: Apple aims to end music downloads; you can now live stream your aerial drone flights to iDevices worldwide; staggering facts about who’s making money in the app store; creators of Siri demo an even smarter AI; the ridiculous resale value of old Apple tech; and we reveal our Best List of the gadgets we’re currently coveting.
Our thanks to Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.
Festivities for Apple’s 40th birthday have spilled over onto Apple Music this week, with an all-new playlist that celebrates songs from the company’s iconic ads over the years.
The 40-song playlist spotlights some of the best tunes of the present and the past. It’s available to all Apple Music subscribers, and includes hits from The Beatles, Rolling Stone, Eminem, Adele, Daft Punk, Lauryn Hill, Coldyplay, U2 and Bob Dylan.
Check out the full track list:
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
Apple and U2 have gotten together again to promote their greatness, only instead of force feeding you an album you don’t want, this time the duo is diving into virtual reality for the band’s new video for “Song for Someone.”
Some people just won’t let go, will they?
Still upset about Apple’s much-maligned U2 album giveaway last year, Russian politician Alexander Starovoitov has come up with a new complaint we’ve not heard before: That by gifting Songs of Innocence to millions of iTunes customers around the world, Apple was knowingly distributing gay pornography.
If found guilty, Apple could be forced to cease operations in Russia for 90 days, or pay 1 million roubles in fines.
