Apple plans to deepen its roots in Microsoft’s backyard by expanding operations at its Seattle center that specializes in AI and machine learning technology.
Details about the new Seattle hub were shared by Apple in a recent interview that also announced the iPhone-maker has created a $1 million endowed professorship in artificial intelligence at the University of Washington.
Siri may be set to get a serious upgrade when Apple launches its next iPhone later this year.
According to the latest rumor out of Asia, Apple is planning to catch up with the likes of Alexa and Google Assistant by creating a better version of Siri that comes with more artificial intelligence skills.
Amazon and Microsoft could get some big competition in their own backyard from Apple soon, based on a new real estate rumor that claims the Silicon Valley titan is eyeing a huge office expansion in Seattle.
Details on exactly where Apple is planning to plant its flag in Seattle aren’t clear yet, but the company’s new offices will reportedly be “huge” with several hundred thousand square feet of space.