Apple’s new ad gives 8 reasons to love iPhone 8

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iPhone 8
The most powerful iPhones Apple has ever made.
Photo: Apple

The iPhone 8 isn’t getting as hyped a reception from fans as previous models, but Apple’s making a hard push to lure in customers with its latest video.

Apple’s newest commercial gives people 8 things to love about the new iPhone 8, from durable glass front and back to its insanely fast A11 processor. Most fans are holding out for the iPhone X, however, you might be convinced to upgrade earlier after watching the new 47-second spot.

iPhone X rumor roundup: What to expect at Apple’s landmark event

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iPhone color
Will this be the new iPhone color?
Photo: Ben Miller

The long wait for Apple’s big iPhone 8 upgrade is nearly over.

Apple is set to unveil its new lineup of iPhones during an event at the Steve Jobs Theater in Cupertino on September 12. This year’s model has been hyped more than any in recent memory. Tons of new features are being packed into the 10th edition of the iPhone for what will likely be the most innovative smartphone Apple has released in years.

Here are all the details and new features we know are coming:

9.7-inch iPad Pro’s display is practically perfect

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x
The new iPad Pro may feature smaller bezels.
Photo: Ste Smith/Cult of Mac

The TrueTone display on the new iPad Pro may actually be worth all the hype.

Experts at the display evaluating site DisplayMate have finally put the 9.7-inch iPad Pro display through a gauntlet of extensive testing and discovered that Apple’s new display is “by far the best performing mobile LCD display that has ever been tested.”