Apple’s flagship L.A. store will be part retail, part performance center

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Tower Theatre
The 91-year-old Tower Theater will be the home of the first LA Apple Store in the Downtown district.
Photo: Steve Minor/Flickr

Apple’s plans for the historic Tower Theatre store were revealed today, showcasing how the iPhone-maker plans to turn the Los Angeles location into one of its main flagship stores.

Tower Theatre was one of the first buildings in L.A. with air conditioning, an aspect that intrigued Apple when it started making plans. Instead of constructing a perfect glass box store, Apple plans to keep a lot of the building’s historical aspects intact.