The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.

Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.

Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.

The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.

Check it out:

Apple made some promotions and tweaked the responsibilities of some of its managers Thursday. Companies do it all the time without much notice or disruption to the goods and services they create.

But this is Apple. Any change in the way it does business could ultimately change our experiences with its product. That is the point behind CEO Tim Cook shifting and shoring up duties for some of his closet managers.

Apple today announced a bit of a corporate reshuffle — with Jeff Williams named Chief Operating Officer, VP of Hardware Technologies Johny Srouji getting a boost up to Senior Vice President level, and Phil Schiller expanding his role as Senior VP of Worldwide Marketing to include running the App Store across all platforms.