Profile focuses on Apple’s cutthroat buying practices and ‘The Blevinator’

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A new profile of Apple purchasing executive Tony Blevins gives an inside perspective on the company's tough negotiating tactics.
A new profile of Apple purchasing executive Tony Blevins gives an inside perspective on the company's tough negotiating tactics.
Photo: North Carolina State University

In a feature piece based largely on background sources, The Wall Street Journal on Thursday profiled Tony Blevins, Apple’s vice president of procurement, giving a unique insight into the dog-eat-dog business of buying components from third-party suppliers for Apple products.