Greatness Code proves Apple TV+ is in the relationship business [Apple TV+ review]

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Greatness Code
What is the code for greatness? No one in the documentary series Greatness Code is going to tell you.
Photo: Apple TV+

There’s a reason this review only has one image in it: Apple TV+ doesn’t have any more press pictures for this show. Why? Because why should it? This paper-thin passel of hagiographies isn’t worth promoting.

Greatness Code, which debuts July 10, isn’t a show so much as it’s an investment in the big star athletes being interviewed. To say no to the project would have meant scuttling potential relationships with some of the biggest names in sports. But to admit it’s worth your time seems a bridge too far.

Apple TV+ will profile LeBron James, Tom Brady, Usain Bolt and others in new series

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LeBron
LeBron has previously featured on an Apple ad for the Beats brand.
Photo: Apple

Hot off the heels of Netflix and ESPN’s smash hit The Last Dance documentary, Apple TV+ has announced a new sports documentary series of its own. Called Greatness Code, the series will, according to Apple, spotlight “untold stories from the greatest athletes in the world.”

The first slate of elite athletes is set to include an all-star cast of NBA star LeBron James, Super Bowl Champion Tom Brady, Olympic gold medalist soccer star Alex Morgan, Olympic runner Usain Bolt, Olympian swimmer Katie Ledecky, and champion surfer Kelly Slater. Each will get their own episode.

The Patriots are the Apple of football [Opinion]

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The Patriots aren't doomed, and neither is Apple.
The Patriots aren't doomed, and neither is Apple.
Photo: Graham Bower/Cult of Mac

Imagine an organization that’s loved by its devoted, cultlike followers, but despised by haters. The close working relationship between its mercurial leader and one of the greatest talents in the field led to an unprecedented run of success. Even the occasional “-gate” style controversy failed to dent its success. But despite all this, analysts still question its long-term viability.

I’m referring, of course, to the New England Patriots. They may not be in the NFL playoffs this year, but people just can’t stop talking about the Pats. Kinda like the way everyone talked about Apple at CES last week, even though it barely attended.

Love them or hate them, the Patriots are the Apple of football.