New E-Commerce Channel Will Help Apple Reach Growing Number Of Chinese Shoppers


chinese in Apple store

Apple has opened an official online store on popular Chinese e-commerce gateway Tmall.

Run by Chinese e-commerce giant Alibaba Group Holding Ltd., Tmall was launched in 2008 and hosts more than 70,000 merchants — including global brands such as Nike and Gap.

While Apple hasn’t officially commented on its Tmall store opening, an Alibaba rep has confirmed that this is an official Apple page and that it opened recently.