Apple has a solid track record of great print ads, but their latest ad for the iPad mini on the back cover of Time magazine is perfect. It’s clean, minimal, clever and intuitive. Rather than saying anything about the iPad mini and why it’s an incredible device, the ad simply shows readers the actual size of the iPad mini containing the content they love. Well done Apple.
Sometimes, discovering a free app is like finding gold; other times, it’s more like finding a rock covered in gold paint. Case in point: While we really dig the free version of HoursTracker HD for iPad, the freebie of the iPhone version is severely hobbled — and not nearly as useful.
Instagram: gimmicky retro filter-fest or serious social network? Time Magazine seems to thing it’s the latter, and despatched five pro photographers to go out and shoot the aftermath of super-storm Sandy with their iPhones, posting the results to Time’s Instagram feed.
Do you find yourself getting lost in activities on your computer, forgetting to check the time, missing appointments, even? If you get lost in a video game or Facebook surfing session often, you might consider having your Mac announce the time out loud, like a town crier in the days of old.
All it takes is a quick trip into the System Preferences. That, and the ability to have the sound up on your Mac while you’re working at it. Otherwise, if a Mac speaks the time in a speaker-off situation, does it really exist? Wait. Scratch that.
Kicking off this week’s must-have apps roundup is an incredible word processor called UX Write, which makes working with large, complex documents on the go a breeze. You’ll also find Simpsons Comics, the latest app from comiXology that brings Bongo’s Simpsons library to iOS; a wonderful app from NASA that allows you to get up close and personal with the spacecraft used to explore our solar system, and more.
Apple CEO Tim Cook and author Walter Isaacson, famous among Apple fans for his authorized Steve Jobs biography, have made TIME Magazine’s list of The World’s 100 Most Influential People. Cook’s complimentary “report card” was written by former Vice President of the United States and Apple board member Al Gore.
Running against personages as variegated as Facebook founder Mark Zuckerberg, one-time would-be veep Sarah Palin, the meat-dress-wearing Lady Gaga, the abstract avatar of the Unemployed American and the vitamin B deficient Chilean Miners, Apple CEO Steve Jobs is up for Time Magazine’s 2010 Person of the Year… and there’s one person who thinks he should get it: Google’s own button-cute vice president, Marissa Mayer.