What the critics are saying about the first Tim Cook biography

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Have you read the new Tim Cook book yet?
Photo: Kristal Chan/Cult of Mac

The first-ever biography of Apple CEO Tim Cook hits bookstores today, and it’s written by none other than Cult of Mac founder, Leander Kahney.

I haven’t heard from Leander in god knows how long while he’s been writing this book. But based on the early reviews, it appears like it was all worth it. No one has written a full book about Cook until now. Leander’s book, Tim Cook: The Genius Who Took Apple to the Next Level, details how Cook took on Steve Jobs’ mantle. While nearly any other human would have crumbled under that pressure, Cook thrived.

Early reviews for the book have been coming in all week, and so far they’re pretty positive. Here are some of the highlights.

Inside Apple’s megafactories [Cult of Mac Magazine 292]

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Exclusive outtakes from Leander's new book on Tim Cook take you inside Apple's innovative manufacturing process.
Exclusive outtakes from Leander's new book on Tim Cook take you inside Apple's innovative manufacturing process.
Cover: Marty Cortinas/Cult of Mac

In case you haven’t heard, our fearless leader (Cult of Mac founder and publisher Leander Kahney) has a new book coming soon. It’s called Tim Cook: The Genius Who Took Apple to the Next Level, and it offers an eye-opening look at the Apple CEO.

Unfortunately, Leander couldn’t squeeze all the info he gathered into a single book. So we’re publishing a series of outtakes dealing with Apple’s innovative approach to manufacturing the world’s greatest computers.

Catch up on all the outtakes so far — starting with a peek inside Apple’s megafactories — in this week’s free issue of Cult of Mac Magazine. Or use the links below to stay in your browser. Either way, you’ll get all the outtakes from the Cook book, plus the week’s best Apple news, how-tos and reviews.

Introducing Tim Cook: The Genius Who Took Apple to the Next Level

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Tim Cook book cover
Tim Cook: The Genius Who Took Apple to the Next Level
Photo: Leander Kahney/Cult of Mac

Tim Cook is seriously underrated. Seven years after taking over as CEO from Steve Jobs, the narrative that he’s riding his predecessor’s coattails needs to change. It’s just not true.

Cook is his own man, transforming Apple in his own way. See Monday’s Apple credit card and subscription News+ app as examples, which are centered on customer privacy, a big Tim Cook mandate.

The company today is a better corporate citizen than it was in the past. And as a business, it’s firing on all cylinders. Cook is doing almost everything right. Some pundits are beginning to argue he’s Apple’s best CEO yet.

Don’t miss our ‘show time’ keynote predictions, this week on The CultCast

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CultCast 379 MacBook Pro
Apple's streaming service may have an ace up its sleeve.

This week on The CultCast: Apple’s “it’s show time” event is just around the corner, and this is the first event ever that focuses purely on services. Is Apple’s streaming TV service going to suck? Don’t miss our “show time” keynote predications. Plus: Leander unveils the details on his new Tim Cook book, out April 16th!

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