Apple stock price has dropped steadily throughout June. That likely bothers short-term investors, but not Tim Cook. Apple’s CEO thinks long-term, and says planning no farther than the next quarterly earnings report is a recipe for disaster.
“If you’re making a decision based on the short term investors, you’re going to be guaranteed to be making terrible decisions,” Cook said yesterday.
Whenever Apple CEO Tim Cook weighs in on a social issue, like his recent disparaging comments about U.S. immigration policy, there are always voices urging him to be quiet and concentrate on making great products.
Speaking at a forum in San Francisco this evening, Cook said that changing the world is in his job description.