| Cult of Mac

Apple’s Tim Cook has no time for short-term investors


Tim Cook is going to BoxWorks.
CEO Tim Cook says short-term investors aren't needed at Apple.
Photo: Apple

Apple stock price has dropped steadily throughout June. That likely bothers short-term investors, but not Tim Cook. Apple’s CEO thinks long-term, and says planning no farther than the next quarterly earnings report is a recipe for disaster.

“If you’re making a decision based on the short term investors, you’re going to be guaranteed to be making terrible decisions,” Cook said yesterday.

Tim Cook says Apple will never keep quiet about social issues


Tim Cook opening remarks WWDC 2017
CEO Tim Cook apparently laid out Apple's three policy priorities.
Photo: Apple

Whenever Apple CEO Tim Cook weighs in on a social issue, like his recent disparaging comments about U.S. immigration policy, there are always voices urging him to be quiet and concentrate on making great products.

Speaking at a forum in San Francisco this evening, Cook said that changing the world is in his job description.