Tile prepares to take on AirTags with its own UWB tech

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Tile will speak out against Apple in Congress antitrust hearing
Tile might use UWB tech to improve future item-tracking tags.
Photo: Tile

Tile reportedly will move beyond Bluetooth for its future item-tracking tags, which will add support for ultra-wideband tech. The move could be prompted by a need to compete with Apple AirTags, the long-rumored item trackers that supposedly will employ UWB.

The upgrade also could signal that Tile joined a new Apple program that allows third-party trackers to connect to the Find My‌ network created by iPhones, Macs and other Apple devices.

Tile trackers offer up to $1,000 for lost items

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The Tile Premium Protect plan seems like bragging.
If the Tile network can’t find your lost item, you could get reimbursed for it.
Photo: Tile

Clip a tile Bluetooth tracker to your luggage, lose it, and if the Tile network can’t find it, then the company will pay you up to $1,000 in reimbursment. The goal of the new Tile Premium Protect plan is to demonstrate how confident the maker of these trackers is in its network.

But the offer isn’t available to every Tile owner.

Apple opens Find My app to rival item trackers

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The Find My‌ Network is created by iPhone, iPad and Mac devices
Tile and other location-aware Bluetooth item trackers could soon be accessible through Apple’s Find My app.
Photo: Apple

WWDC 2020Third-party item trackers will be able to connect to the Find My‌ Network created by iPhone, Mac and other Apple devices, the company announced Monday during its annual developers conference.

This will be a huge benefit to Tile, who recently complained to the EU Commission that Apple is making it harder for customers to use Tile’s location-aware tracking tags even as Apple prepares to launch its own.

Tile takes complaints about Apple to the EU Commission

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Tile trackers help find lost dogs.
Apple is accused to making Tile trackers harder to use as it prepares to launch a competing product.
Photo: Tile

Tile, a startup that makes location-aware tracking tags, told the European Commission’s Competition department that Apple isn’t playing fair. It claims the iPhone maker has moved to “completely disadvantage” its smaller rival, even as Apple prepares to launch its own tracking tags.

The accessory maker told the U.S. government the same thing earlier this year.

Apple leaks AirTags name in support video

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airtags
Oops! Whoever did this is getting fired.
Photo: Apple

The official name of Apple’s Bluetooth tracking tiles leaked online on Thursday and Apple only has itself to blame.

Apple published a new iPhone support video on YouTube the educates customers on how to erase your iPhone that made reference to ‘AirTags’ that have been rumored to be coming down the product pipeline since last year.

Tile will speak out against Apple in antitrust hearing

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Tile will speak out against Apple in Congress antitrust hearing
Apple is rumored to be launching its own Tile rival.
Photo: Tile

Tile, a startup that makes location-aware tracking tags, will testify against Apple in a congressional antitrust hearing today.

Apple and Tile previously enjoyed a good relationship. Apple sold Tile products in its stores starting in 2015. However, last year, Apple stopped selling Tile products. It also hired away one of its engineers — with all signs pointing to Apple having developed its own rival product.

New Tile Sticker will help you find anything [Review]

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Tile Pro, Tile Sticker, Tile Mate and Tile Slim
The round Tile Sticker is the new model, but there are also updates to Tile Pro, Tile Mate and Tile Slim.
Photo: Ed Hardy/Cult of Mac

Anyone who’s ever spent a half hour searching for the TV remote can understand the appeal of the Tile Sticker. Glue it to anything relatively flat and you’ll never misplace that item again, as your iPhone can have this tiny tag play a loud alarm. Or put one on the headphones you can never find, or maybe the back of your ID badge.

There are also improved versions of the Tile Pro, Tile Mate and Tile Slim out today to help with finding your keys or wallet. Just don’t get lost in our reviews of all four new item trackers.