Third-party item trackers will be able to connect to the Find My Network created by iPhone, Mac and other Apple devices, the company announced Monday during its annual developers conference.
This will be a huge benefit to Tile, who recently complained to the EU Commission that Apple is making it harder for customers to use Tile’s location-aware tracking tags even as Apple prepares to launch its own.
Tile, a startup that makes location-aware tracking tags, told the European Commission’s Competition department that Apple isn’t playing fair. It claims the iPhone maker has moved to “completely disadvantage” its smaller rival, even as Apple prepares to launch its own tracking tags.
The official name of Apple’s Bluetooth tracking tiles leaked online on Thursday and Apple only has itself to blame.
Apple published a new iPhone support video on YouTube the educates customers on how to erase your iPhone that made reference to ‘AirTags’ that have been rumored to be coming down the product pipeline since last year.
Tile, a startup that makes location-aware tracking tags, says that Apple isn’t living up to its promises to avoid anticompetitive behavior. Tile made the complaint in a statement to an investigatory antitrust committee posted online.
Apple’s upcoming Bluetooth tracking tag reportedly will use the same type of coin battery as its competition, the Tile Pro. MacRumors reportedly obtained information about the unreleased Bluetooth tracker, confirming that the tiny device will be called “AirTag.”
Tile, a startup that makes location-aware tracking tags, will testify against Apple in a congressional antitrust hearing today.
Apple and Tile previously enjoyed a good relationship. Apple sold Tile products in its stores starting in 2015. However, last year, Apple stopped selling Tile products. It also hired away one of its engineers — with all signs pointing to Apple having developed its own rival product.
Anyone who’s ever spent a half hour searching for the TV remote can understand the appeal of the Tile Sticker. Glue it to anything relatively flat and you’ll never misplace that item again, as your iPhone can have this tiny tag play a loud alarm. Or put one on the headphones you can never find, or maybe the back of your ID badge.
There are also improved versions of the Tile Pro, Tile Mate and Tile Slim out today to help with finding your keys or wallet. Just don’t get lost in our reviews of all four new item trackers.
The item-tracking tags Apple is expected to unveil next week will have ultra-wideband radio technology, according to a reliable analyst. This will make them much more accurate than rival trackers like Tile that depend on Bluetooth to measure distance.