Tile is selling its tracking business just 6 months after AirTag’s arrival

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Tile bluetooth tracker
Life360 will pay $205 million.
Photo: Ste Smith/Cult of Mac

Tile, the company famous for its Bluetooth tracking gadgets, is selling itself to Life360 for $205 million. The move comes just six months after Tile was forced to face its toughest competition yet — Apple’s popular AirTag.

Life360, which offers a family safety service, said the Tile acquisition will allow it to “provide a unique and all-encompassing solution for finding the people, pets and things.” The deal is expected to close in the first quarter of 2022.

Get Tile Mate trackers for $10 less than AirTag, save $5 on Tile Slim

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Save on Tile trackers
Already invested in Tile? Get more for up to 20% less.
Photo: Tile

Not interested in AirTag? Enjoy up to 20% off Tile trackers instead. The teeny-tiny Tile Mate can be yours for just $19.99 — $10 less than Apple’s tracker — while the wallet-friendly Tile Slim is down to $24.99.

That’s a sweet saving of $5 on both models. Or you can save $8.99 on a Tile Mate four-pack. Bag yours before the discounts disappear.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Apple claps back against Spotify, Tinder and Tile in antitrust letter

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Spotify is adding 2x as many monthly subscribers as Apple Music
Spotify is one of the companies that has taken issue with the App Store.
Photo: Spotify

In a letter to the judiciary subcommittee investigating antitrust complaints against Apple, the company takes aim at companies like Spotify, Tinder and Tile.

All three companies previously criticized Apple’s dominance of the App Store. But Cupertino says they are simply airing “grievances related to business disputes” rather than making legitimate arguments about competition-related issues.

Apple helps Chipolo One Spot item tracker become a top AirTags rival

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Chipolo One Spot launches June 2021. Price is unknown.
The Chipolo One Spot boasts an advantage over every other Bluetooth item tracker.
Photo: Chipolo

The upcoming Chipolo One Spot could rise to be a top Bluetooth item tracker. And if that happens, it’ll be with Apple’s help. The product will be one of the very first accessible through Apple’s Find My network, which means iPhone, Mac and iPad users can locate it without having to install any software from Chipolo.

The same is true of AirTags, Apple’s own much-rumored item tracker expected to be released soon.

Apple opens Find My network to third-party gadgets

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The iPhone Find My app just got a lot more open and useful.
The Find My application can finally be used to locate items not made by Apple. There’s a crop of them coming soon.
Photo: Apple/Cult of Mac

The Find My application built into iOS and macOS finally opened up to device trackers made by other companies, not just Apple. Wednesday’s move allows iPhones, Macs and iPads to locate lost items produced by third-party accessory makers without needing to install additional software.

The first supported non-Apple products come from Belkin, Chipolo and VanMoof.

Tile prepares to take on AirTags with its own UWB tech

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Tile will speak out against Apple in Congress antitrust hearing
Tile might use UWB tech to improve future item-tracking tags.
Photo: Tile

Tile reportedly will move beyond Bluetooth for its future item-tracking tags, which will add support for ultra-wideband tech. The move could be prompted by a need to compete with Apple AirTags, the long-rumored item trackers that supposedly will employ UWB.

The upgrade also could signal that Tile joined a new Apple program that allows third-party trackers to connect to the Find My‌ network created by iPhones, Macs and other Apple devices.

Tile trackers offer up to $1,000 for lost items

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The Tile Premium Protect plan seems like bragging.
If the Tile network can’t find your lost item, you could get reimbursed for it.
Photo: Tile

Clip a tile Bluetooth tracker to your luggage, lose it, and if the Tile network can’t find it, then the company will pay you up to $1,000 in reimbursment. The goal of the new Tile Premium Protect plan is to demonstrate how confident the maker of these trackers is in its network.

But the offer isn’t available to every Tile owner.

Apple opens Find My app to rival item trackers

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The Find My‌ Network is created by iPhone, iPad and Mac devices
Tile and other location-aware Bluetooth item trackers could soon be accessible through Apple’s Find My app.
Photo: Apple

WWDC 2020Third-party item trackers will be able to connect to the Find My‌ Network created by iPhone, Mac and other Apple devices, the company announced Monday during its annual developers conference.

This will be a huge benefit to Tile, who recently complained to the EU Commission that Apple is making it harder for customers to use Tile’s location-aware tracking tags even as Apple prepares to launch its own.