Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27: Today in Apple history: Mac marketing guru Joanna Hoffman birthday July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.

Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Mac OS 8 becomes an instant smash hit

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Mac OS 8 gave Apple a much-needed revenue boost.
Mac OS 8 gave Apple a much-needed revenue boost.
Illustration: Ste Smith/Cult of Mac

July 22: Today in Apple history: Mac OS 8 becomes an instant smash hit July 22, 1997: Apple introduces its next-gen operating system, Mac OS 8, the first major OS refresh for Macintosh since System 7’s release in 1991.

Mac OS 8 introduces easier surfing of the internet, a new three-dimensional look and other features. It gets great reviews — but arrives at a very challenging time for Apple.

Today in Apple history: Nike+iPod brings fitness tracking to your pocket

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The Nike+iPod Sports Kit was a nifty innovation.
The Nike+iPod Sport Kit was a nifty innovation.
Photo: Apple

July 13: Today in Apple history: Nike+iPod Sport Kit brings fitness tracking to your pocket July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.

The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will investigate in the following decade — most notably through its iOS Health app and the Apple Watch.

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iPhone 3G
Did you own the iPhone 3G?
Photo: Apple

Today in Apple history: Steve Jobs visits the Soviet Union

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Soviet Apple flag
This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

July 4: Today in Apple history: Steve Jobs visits the Soviet Union July 4, 1985: Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians.

During his two-day trip, Jobs lectures computer science students in the Soviet Union, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia. He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

Today in Apple history: Apple shows off its amazing Fifth Avenue store

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apple-store-fifth-avenue-nyc-new-york
Apple's stunning Fifth Avenue store quickly becomes a New York landmark.
Photo: Simone Lovati/Flickr CC

May 18: Today in Apple history: Cupertino shows off its amazing Fifth Avenue Apple store May 18, 2006: The world — and, more specifically, the Apple-watching press — gets its first glimpse at Apple’s swanky new Fifth Avenue Apple store in New York City.

Hidden behind black plastic wrapping during development, that all changes a day before the store’s grand opening. Workers remove the covering, revealing a 32-foot glass cube adorned with a floating, white Apple logo. At 10 a.m., members of the press get an exclusive tour of the new venue.

Today in Apple history: Steve Jobs spells out a new strategy for Mac OS

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Steve Jobs
Steve Jobs introduced the world to OS X.
Photo: Ben Stanfield/Flickr CC

May 11: Today in Apple history: Steve Jobs spells out a new strategy for Mac OS May 11, 1998: As part of his mission to turn Apple around, Steve Jobs spells out the company’s strategy for the Mac operating system going forward.

The company will ship Mac OS 8.5 and the first customer release of an OS called Rhapsody that fall, he says at Apple’s Worldwide Developers Conference in San Jose, California. The big news, however, is that Apple is hard at work creating a major new operating system called OS X.

Today in Apple history: iTunes Music Store opens its doors

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The iTunes Music Store revolutionized the music industry.
The iTunes Music Store revolutionized the music industry.
Photo: Apple

April 28: Today in Apple history: iTunes Music Store launches April 28, 2003: Apple opens the iTunes Music Store, revolutionizing the music industry and digital distribution of content.

At a time when getting music online mostly means illegal downloads from pirate services like Napster, iTunes quickly proves that customers will pay for songs — provided the service is good enough.