Today in Apple history: Apple ships the first Mac

By

Apple lays out the strengths of the revolutionary Macintosh 128K in an original Mac ad.
Apple lays out the strengths of the revolutionary Macintosh 128K.
Photo: Apple

January 24: Today in Apple history: Apple ships the first Mac January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.

Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.

Today in Apple history: Macintosh Office gets down to business

By

Macintosh Office delivered on the dream of Macs that could talk to one another.
Macintosh Office delivered on the dream of Macs that could talk to one another.
Photo: Apple

January 23: Today in Apple history: Macintosh Office gets down to business January 23, 1985: Apple introduces Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business world dominated by IBM.

Macintosh Office allows Macs to talk to one another. And Apple introduces amazing new devices like the LaserWriter printer that work with the business-oriented platform. Sadly, things won’t work out quite as Apple hopes.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

By

The
The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: Apple's 'Lemmings' advertisement, sequel to groundbreaking '1984' Mac ad, bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

By

1984
Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

January 17: Today in Apple history: Mac's '1984' ad debuts in theaters January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.

To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.

Today in Apple history: Macintosh Plus brings big changes to Mac

By

The MacIntosh Plus was arguably the first truly great Mac.
The MacIntosh Plus was arguably the first truly great Mac.
Photo: Rama/Wikipedia CC

January 16: Today in Apple history: Macintosh Plus brings big changes to Mac January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.

The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the iMac G3 upon Jobs’ return).

Today in Apple history: Steve Jobs introduces original MacBook Pro

By

The original MacBook Pro brought innovative features (and stirred up a bit of controversy).
The original MacBook Pro brought innovative features (and stirred up a bit of controversy).
Photo: Apple

January 10: Today in Apple history: Steve Jobs introduces the MacBook Pro January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.

Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?

Today in Apple history: Copland, Apple’s ‘unreleased’ Mac OS, ships to devs

By

Remember Mac OS Copland? Probably not from using it.
Remember Mac OS Copland? Probably not from using it.
Image: Apple/Cult of Mac/Ste Smith

November 17: Today in Apple history: Mac OS Copland, Apple's 'unreleased' Mac OS, ships to developers November 17, 1995: Apple releases the first beta version of its new Mac OS Copland operating system to around 50 developers. Not so much a Mac OS update as a totally new operating system, it offers next-gen features designed to help Apple take on the then-mighty Windows 95.

Sadly, it will never reach the public.

Today in Apple history: World gets a chance to test-drive a Mac

By

Apple's innovative
Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin.
Photo: Apple

November 8: Today in Apple history: Test-drive a Mac November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give the revolutionary new computer a chance.

The promotional strategy advises people in possession of a credit card to drop into their local retailer and “borrow” a Macintosh for 24 hours. The idea is that, by the time potential customers need to return the Mac, they will have built up a bond with it and realized they can’t live without one.

While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it.