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Today in Apple history: Steve Jobs hands out $100 to iPhone customers


First gen iPhone
All hail the original iPhone!
Photo: Traci Dauphin/Cult of Mac

Sept 6September 6, 2007: Apple deals with its first iPhone PR crisis, when early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.

In response, Steve Jobs offers affected customers $100 credit which can be used toward the purchase of any Apple store product. “Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes.

Today in Apple history: iPod touch is ‘iPhone without the phone’


Screen Shot 2016-09-01 at 13.31.19
The fourth-gen iPod touch closed the gap between iPod and iPhone.
Photo: Apple

Sept 1September 1, 2010: Apple announces its fourth-generation iPod touch, a version of the portable music player which closes the gap between the iPod touch and the iPhone.

Along with being thinner than ever, the fourth-gen iPod touch’s main innovations include a redesigned form factor, Retina display, FaceTime calling via WiFi, HD video recording, and the same A4 chip found in the iPhone at the time.

Today in Apple history: iPhone 3G sells 1 million in single weekend


iPhone 3G
The iPhone 3G went on sale on this day in 2008.
Photo: Apple

July 11 July 11, 2008: The iPhone 3G goes on sale, becoming the first Apple product in history to sell more than 1 million units in its first weekend.

Building on the original iPhone by adding GPS, 3G data and a higher-quality build, the iPhone 3G also coincided with the launch of iOS 2, which introduced push email, turn-by-turn navigation and, most importantly, the App Store.

Today in Apple history: Apple’s first ever computer goes on sale


One of today's surviving Apple 1 computers.
Photo: Christie's

Friday 1 July 1, 1976: The Apple 1 goes on sale, becoming the first computer ever sold by the Apple Computer Company.

Arriving the same month Jimmy Carter was nominated for U.S. president, Family Feud debuted on TV, and the United States celebrated the 200th anniversary of its Declaration of Independence, the Apple 1 is only produced in small numbers, and sells for the unusual price of $666.66.

Today in Apple history: IBM and Apple team up for the first time


Steve Jobs wasn't at Apple in 1993, but this pic sums up Cupertino's classic attitude to IBM.
Photo: Andy Hertzfeld

Thursday 30 Given its position as the company’s earliest arch-nemesis, Apple’s partnership with IBM was massive news when it was announced a couple of years ago. But it wasn’t the first time the two companies had agreed to help one another.

On 30 June 1993, Apple and IBM shipped their first collaborative product: the catchily-named “SNA.ps 5250” emulation software package, which for the first time let Mac users run software available previously only for IBM PCs. It was the first step in allowing Macs and PCs to talk to each other in a way that didn’t trap their respective users in proprietary ecosystem hell.

Today in Apple history: Mac LC 520 makes a splash in education market


LC 520
Was this really almost a quarter of a century ago?
Photo: Ste Smith/Cult of Mac

Tuesday 28 Arriving on this day in 1993, the Macintosh LC 520 was among the first of Apple’s LC 500 series of medium-price Macs.

Selling for $2,000, it was particularly popular in educational institutions, a market Apple continues to pursue today. If you went to school in the decade of Nirvana, Bill Clinton and Pulp Fiction, this could well have been the Mac you used!

Today in Apple history: Original Apple I sells for big bucks at auction


A working Apple 1 will set you back a small fortune.
Photo: Auction Team Breker

Friday24On June 24, 2013, an Apple I — the first ever computer built by Apple Computer, Inc. — was listed for auction by international auction house Christie’s.

Thought to be one of the first 25 units to be built by Steve Jobs and Steve Wozniak in the late 1970s, the unit featured no Apple logo, but rather a signature from Woz, who designed the machine. It sold for an impressive $390,000, ranking it among the most expensive computers ever sold.

Today in Apple history: Power Mac G5 goes on sale


G5 computer
Do you remember the Power Mac G5?
Photo: Apple

Thursday23Sometimes affectionately called the “cheese grater,” the original Power Mac G5 first went on sale on June 23, 2003 — offering what was then Apple’s fastest-ever machine and the world’s first 64-bit personal computer.

Check out the video of Steve Jobs introducing the computer 13 years ago today.