July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.
Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.
June 26, 2008: Apple sends an email to developers, calling for software to be distributed in the forthcoming App Store.
Devs around the world greet the news with excitement. They hurry to submit their apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.
Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.
With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.
June 12, 2007: With iPhone frenzy hitting a fever pitch in the buildup to the device’s launch, journalist Walt Mossberg sends the Apple world into a tizzy by whipping out a review unit during a speech. The Wall Street Journal columnist is one of a very small number of tech writers given an opportunity to put Apple’s revolutionary phone through its paces.
Speaking at The Chronicle of Higher Education‘s Presidents Forum, Mossberg says he isn’t sure whether he’ll give the iPhone a thumbs up. Worried doubters immediately fear Apple is about to drop a dud.
June 11, 2007: At WWDC, Steve Jobs unveils Safari 3 for Windows, bringing its web browser to non-Apple computers for the first time.
Apple advertises Safari as the world’s fastest and easiest-to-use web browser, capable of rendering web pages up to twice as fast as Internet Explorer and 1.6 times faster than Firefox. It lasts until 2012, but never becomes a major player on Windows.