Today in Apple history: FireWire wins Apple its first Emmy

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FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22: Today in Apple history: FireWire wins Apple its first Emmy August 22, 2001: Apple takes home a technical Emmy for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Power Mac G4 gets a mirrored redesign

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iMac G4 Mirrored Doors
This was the ultimate Mac power setup in 2002.
Photo: Apple

August 13: Today in Apple history: Power Mac G4 gets a Mirrored Drive Doors redesign August 13, 2002: Apple introduces the final design of its Power Mac G4, the so-called “Mirrored Drive Doors” model.

The distinctive computer borrows visually from the previous “QuickSilver” G4, released a year earlier. However, it adds a different front panel, with a mirrorlike finish for the media drive doors. It’s the last visual redesign of Apple’s Power Mac G4.

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I Am Rich
The I Am Rich app could be yours for the bargain price of $999.99.
Photo: Ste Smith/Cult of Mac

Today in Apple history: Original Mac Pro packs serious Intel power

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Mac Pro
The original Mac Pro took productivity to new levels.
Photo: Apple

August 7: Today in Apple history: Original Mac Pro packs serious Intel power August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.

Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple history: Steve Jobs acknowledges MobileMe failure August 4, 2008: Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Today in Apple history: The last iBook laptop goes on sale

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Rugged and pearly white, the iBook G4 becomes the last of its line.
Rugged and pearly white, the iBook G4 becomes the last of its line.
Photo: Hannes Grobe/Wikipedia CC

July 26: Today in Apple history: White iBook G4, the last laptop in the popular lineup, goes on sale July 26, 2005: Apple debuts the opaque white iBook G4, the last of its laptops to launch under the iBook name.

The portable computer adds Apple’s scrolling trackpad for the first time. It also incorporates Bluetooth 2.0 as a standard feature, and becomes the last Apple laptop with a PowerPC chip.

Today in Apple history: Mighty Mouse goes wireless — with lasers!

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Mighty Mouse
The images Apple submitted to the FCC of its new mouse.
Photo: Federal Communications Commission/Apple

July 24: Today in Apple history: Apple Mighty Mouse goes wireless -- with lasers! July 24, 2006: The world gets it first glimpse of Apple’s new wireless Mighty Mouse, a multibutton Bluetooth device with super-accurate laser tracking.

Photos of the accessory come to light through an Apple filing with the Federal Communications Commission. Apple launches the device the very next day.

Today in Apple history: World’s first third-party iPhone app arrives

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Hello World
An intrepid hacker gets the iPhone to say "hello." While the message is simple, the meaning is profound.
Image: Ste Smith/Cult of Mac

July 20: Today in Apple history: World's first third-party iPhone app arrives July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform.

Called “Hello World,” the software serves more as a proof of concept than a serious tool. But it demonstrates that third-party apps will become a cornerstone of the new iPhone economy. It’s a shame Apple doesn’t get the memo.