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Today in Apple history: The App Store gold rush begins

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App Store
Apple started accepting App Store submissions on this day in 2008.
Photo: Ste Smith/Cult of Mac

June 26: Today in Apple history: The App Store gold rush begins June 26, 2008: Apple sends an email to developers, calling for software to be distributed in the forthcoming App Store.

Devs around the world greet the news with excitement. They hurry to submit their apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.

Today in Apple history: Power Mac G5 packs world’s first 64-bit CPU

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G5 computer
A 64-bit CPU powered Apple's stunning "cheese grater" Power Mac G5.
Photo: Bernie Kohl/Wikipedia CC

June 23: Today in Apple history: Power Mac G5 packs world's first 64-bit CPU June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname the “cheese grater.”

Starting at an affordable $1,999 (nearly $3,200 adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.

Today in Apple history: Steve Jobs returns to work after liver transplant

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Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs underwent a liver transplant earlier in the year.
Photo: Ben Stanfield/Flickr CC

June 22: Today in Apple history: Steve Jobs returns to work after liver transplant June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.

Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.

With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.

Today in Apple history: Paul McCartney is unlikely star of iTunes ad

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An vividly animated Apple ad showcases Paul McCartney's
A vividly animated Apple ad showcases Paul McCartney's "Dance Tonight."
Photo: Apple

June 14: Today in Apple history: Paul McCartney iTunes ad features Dance Tonight June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.

The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.

Today in Apple history: Walt Mossberg shows off his prerelease iPhone

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walt-mossberg-steve-jobs
Walt Mossberg was one of Steve Jobs' favorite journalists.
Photo: Joi Ito/Flickr CC

June 12: Today in Apple history: Walt Mossberg shows off his prerelease iPhone June 12, 2007: With iPhone frenzy hitting a fever pitch in the buildup to the device’s launch, journalist Walt Mossberg sends the Apple world into a tizzy by whipping out a review unit during a speech. The Wall Street Journal columnist is one of a very small number of tech writers given early access to Apple’s revolutionary smartphone so he can put it through its paces.

Speaking at The Chronicle of Higher Education’s Presidents Forum, Mossberg says he isn’t sure whether he’ll give the iPhone a thumbs up. Worried doubters immediately fear Apple is about to drop a dud.

Today in Apple history: Safari lands on Windows with a ‘meh’

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Safari on Windows
Safari on Windows wasn't quite the smash hit Apple hoped for.
Photo: Apple

June 11: Today in Apple history: Safari lands on Windows with a meh June 11, 2007: At WWDC, Apple CEO Steve Jobs unveils Safari 3 for Windows, bringing the company’s web browser to PCs for the first time.

Apple pitches Safari as the world’s fastest and easiest-to-use web browser, capable of rendering web pages up to twice as fast as Internet Explorer and 1.6 times faster than Firefox. Safari for Windows lasts until 2012, but never becomes a major player on Microsoft’s dominant operating system.

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

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Apple's
Apple's "Switch" ad makes Ellen Feiss internet famous.
Photo: Apple

June 9: Today in Apple history: Ellen Feiss becomes an unlikely star thanks to Apple's Switch ad campaign June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.

Today in Apple history: Apple chooses Intel over PowerPC

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intel
The transition to Intel was a big achievement for Steve Jobs.
Photo: Thomas Hawk/Flickr CC

June 6: Today in Apple history: Apple switches Mac to Intel chips from PowerPC June 6, 2005: Steve Jobs reveals that Apple will switch the Mac from PowerPC processors to Intel.

Speaking at Apple’s Worldwide Developers Conference, Jobs’ revelation reminds the tech world that he is a leader who can get things done. Given Intel’s focus on mobile computing, the move also offers a hint at what Apple’s CEO has planned for the second half of his reign.

Today in Apple history: Apple’s ‘Get a Mac’ campaign comes to an end

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Mac vs. PC
This was one of the best ad campaigns in Apple history.
Photo: Apple

May 21: Today in Apple history: Apple's Get a Mac ad campaign comes to an end May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.

Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended advertising blitzes in Apple history.