Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Power Mac G4 gets a mirrored redesign

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iMac G4 Mirrored Doors
This was the ultimate Mac power setup in 2002.
Photo: Apple

August 13 Today in Apple historyAugust 13, 2002: Apple introduces the final design of its Power Mac G4, the so-called “Mirrored Drive Doors” model.

The distinctive computer borrows visually from the previous “QuickSilver” G4, released a year earlier. However, it adds a different front panel, with a mirror-like finish for the media drive doors. It’s the last visual redesign of Apple’s Power Mac G4.

Today in Apple history: Dev defends I Am Rich, his totally useless $1,000 app

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I Am Rich
All yours for the bargain price of $999.99.
Photo: Ste Smith/Cult of Mac

Today in Apple history: Original Mac Pro packs serious Intel power

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Mac Pro
The original Mac Pro took productivity to new levels.
Photo: Apple

August 7: Today in Apple history: Original Mac Pro packs serious Intel power August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.

Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple history: Steve Jobs acknowledges MobileMe failure August 4, 2008: Steve Jobs acknowledges mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Today in Apple history: Google CEO resigns from Apple’s board

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Schmidt
By 2009, Apple and Google were on a collision course.
Photo: D9

August 3: Today in Apple history: Google CEO Eric Schmidt resigns from Apple board August 3, 2009: Google CEO Eric Schmidt resigns from Apple’s board of directors amidst increasing competition between the two companies. The root of the problem? The growing feud over Android’s encroachment on iOS.

“Eric has been an excellent board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” says Steve Jobs in a press release announcing Schmidt’s resignation. “Unfortunately, as Google enters more of Apple’s core businesses … Eric’s effectiveness as an Apple board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s board.”

Today in Apple history: The last iBook goes on sale

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Rugged and pearly white, the iBook G4 becomes the last of its line.
Rugged and pearly white, the iBook G4 becomes the last of its line.
Photo: Hannes Grobe/Wikipedia CC

July 26: Today in Apple history: The last iBook G4 laptop goes on sale July 26, 2005: Apple debuts the opaque white iBook G4, the last of its laptops to launch under the iBook name.

The portable computer adds Apple’s scrolling trackpad for the first time. It also incorporates Bluetooth 2.0 as a standard feature, and becomes the last Apple laptop with a PowerPC chip.

Today in Apple history: Mighty Mouse goes wireless — with lasers!

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Mighty Mouse
The images Apple submitted to the FCC of its new mouse.
Photo: Federal Communications Commission/Apple

July 24: Today in Apple history: Apple Mighty Mouse goes wireless -- with lasers! July 24, 2006: The world gets it first glimpse of Apple’s new wireless Mighty Mouse, a multibutton Bluetooth device with super-accurate laser tracking.

Photos of the accessory come to light through an Apple filing with the Federal Communications Commission. Apple launches the wireless Mighty Mouse the very next day.

Today in Apple history: World’s first third-party iPhone app arrives

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Hello World
An intrepid hacker gets the iPhone to say "hello." While the message is simple, the meaning is profound.
Image: Ste Smith/Cult of Mac

July 20: Today in Apple history: World's first third-party iPhone app arrives July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform.

Called “Hello World,” the software serves more as a proof of concept than a serious tool. But it demonstrates that third-party apps will become a cornerstone of the new iPhone economy. It’s a shame Apple doesn’t get the memo.

Today in Apple history: iPod gets a new Click Wheel

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The fourth-generation iPod brought key improvements like the Click Wheel, but still left some people disappointed.
The fourth-generation iPod brought key improvements, but still left some people disappointed.
Photo: National Museum of American History Smithsonian Institution/Flickr CC

July 19: Today in Apple history: iPod gets a new Click Wheel July 19, 2004: The fourth-generation iPod brings neat innovations to the popular audio device, including the Click Wheel interface recently introduced on the iPod mini.

“The best digital music player just got better,” says Steve Jobs on the day the product launches, and yet some people feel disappointed.