Today in Apple history: End of the line for Power Mac G4 Cube

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Mac G4 Cube
Apple announced it was putting the G4 Cube "on ice."
Photo: Apple

July 3: Today in Apple history: Apple stops making Power Mac G4 Cube July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.

Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.

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App Store
Apple started accepting App Store submissions on this day in 2008.
Photo: Ste Smith/Cult of Mac

Today in Apple history: Power Mac G5 packs world’s first 64-bit CPU

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G5 computer
A 64-bit CPU powered Apple's stunning "cheese grater" Power Mac G5.
Photo: Bernie Kohl/Wikipedia CC

June 23: Today in Apple history: Power Mac G5 packs world's first 64-bit CPU June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname the “cheese grater.”

Starting at an affordable $1,999 ($2,650 in today’s terms), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.

Today in Apple history: Steve Jobs returns to work after liver transplant

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Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs underwent a liver transplant earlier in the year.
Photo: Ben Stanfield/Flickr CC

June 22: Today in Apple history: Steve Jobs returns to work after liver transplant June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.

Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.

With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.

Today in Apple history: Paul McCartney is unlikely star of iTunes ad

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An vividly animated Apple ad showcases Paul McCartney's
An vividly animated Apple ad showcases Paul McCartney's "Dance Tonight."
Photo: Apple

June 14: Today in Apple history: Paul McCartney iTunes ad features Dance Tonight June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.

The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.

Today in Apple history: Walt Mossberg shows off his prerelease iPhone

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walt-mossberg-steve-jobs
Walt Mossberg was one of Steve Jobs' favorite journalists.
Photo: Joi Ito/Flickr CC

June 12: Today in Apple history: Walt Mossberg shows off his prerelease iPhone June 12, 2007: With iPhone frenzy hitting a fever pitch in the buildup to the device’s launch, journalist Walt Mossberg sends the Apple world into a tizzy by whipping out a review unit during a speech. The Wall Street Journal columnist is one of a very small number of tech writers given an opportunity to put Apple’s revolutionary phone through its paces.

Speaking at The Chronicle of Higher Education‘s Presidents Forum, Mossberg says he isn’t sure whether he’ll give the iPhone a thumbs up. Worried doubters immediately fear Apple is about to drop a dud.

Today in Apple history: Safari lands on Windows with a ‘meh’

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Safari on Windows
Safari on Windows wasn't quite the smash hit Apple hoped for.
Photo: Apple

June 11: Today in Apple history: Safari lands on Windows with a meh June 11, 2007: At WWDC, Steve Jobs unveils Safari 3 for Windows, bringing its web browser to non-Apple computers for the first time.

Apple advertises Safari as the world’s fastest and easiest-to-use web browser, capable of rendering web pages up to twice as fast as Internet Explorer and 1.6 times faster than Firefox. It lasts until 2012, but never becomes a major player on Windows.

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

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Apple's
Apple's "Switch" ad makes Ellen Feiss internet famous.
Photo: Apple

June 9: Today in Apple history: Ellen Feiss becomes an unlikely star thanks to Apple's Switch ad campaign June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.

Today in Apple history: Apple chooses Intel over PowerPC

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intel
The transition to Intel was a big achievement for Steve Jobs.
Photo: Thomas Hawk/Flickr CC

June 6: Today in Apple history: Apple switches Mac to Intel chips from PowerPC June 6, 2005: Steve Jobs reveals that Apple is switching the Mac from PowerPC processors to Intel.

Speaking at that year’s WWDC, Jobs’ revelation reminds us that he is a CEO who can get things done. Given Intel’s focus on mobile computing, it also offers a hint at what Apple’s CEO has planned for the second half of his reign.