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Why $159 isn’t a totally crazy price for Apple’s 3-meter Thunderbolt 4 cable

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Apple’s 3-meter Thunderbolt 4 cable
Apple now offers almost 10-feet of high-speed Thunderbolt 4 connectivity.
Photo: Apple

A 3-meter version of the Apple’s Thunderbolt 4 cable can now be ordered. The extra-long cable connects Macs to peripherals at up to 40Gbps and 100W of power.

It’s $159, or two or three times the cost of a high-quality 2-meter Thunderbolt 4 cable from rival companies. Trouble is, the 3-meter cable doesn’t have any direct competition.

Apple just can’t resist BS like its $129 Thunderbolt cable

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Apple just can’t resist BS like its $129 Thunderbolt cable. This Apple cord costs about twice what it ought to. But there are good alternatives at reasonable prices.
This Apple cord costs about twice what it ought to. But there are good alternatives at reasonable prices.
Image: Ed Hardy/Cult of Mac

The Apple Tax is real. Apple really does overcharge for some of its products. Nowhere is that clearer than with Apple’s 1.8-meter Thunderbolt 4 cable that costs double what it should.

But you don’t have to pay the tax. Not for high-quality cables, anyway. I tested 2-meter Thunderbolt cables from OWC and Plugable to show they do the job for a lot less money.