A joke in Zoolander 2 pokes fun at the ’90s craze for tiny cellphones, something which today seems as retro as flannel shirts and Pulp Fiction posters in your dorm room.

With the upcoming iPhone 7, Apple is apparently showing us the next iteration of that ideal by bringing us a smartphone so thin — just 6.1 mm thick — that even Victoria’s Secret models would advise it to eat a sandwich.

But are super-slim iPhones what users really want, or have Jony Ive and Apple’s design team taken things too far?

A few days after the iPhone 5 was released to the public – just a few weeks ago – people started commenting on how thin and light it was. “You really have to pick it up and feel it in your hands,” was a common thread of these comments. Sure, it looked amazing: but it felt amazing too.

Today’s announcements are a direct continuation of the theme that began with the iPhone 5, and set the tone for the next generation of Apple hardware. From now on, Apple’s message is clear: “No-one does thin like we do.”

Although we’ve been deeply skeptical over the speculation surrounding another new 10-inch iPad this year, there is a possibility Apple could be gearing up to make some modifications to its existing device. The Cupertino company has been quick to dismiss the new iPad’s heat issues, but the latest report from DigiTimes claims it is looking to remove one of its two backlight modules in an effort to decrease its operating temperature.