Elizabeth Holmes failed to copy Steve Jobs in one critical way

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Elizabeth Holmes
Now showing on HBO.
Screenshot: HBO/YouTube

Disgraced tech entrepreneur Elizabeth Holmes was known to worship the late Apple co-founder Steve Jobs and she wore a black turtle neck every day to show it.

How could someone who tried to emulate Jobs become a fraud that puts her in the company of Bernie Madoff?

Alex Gibney gave a thoughtful response to that question this week when his documentary The Inventor: Out for Blood in Silicon Valley debuted on HBO.

How controversial Theranos founder borrowed Steve Jobs’ look

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Elizabeth Holmes
The black turtleneck look was synonymous with Steve Jobs.
Photo: Max Morse/TechCrunch/Wikipedia CC

Apple and particularly its iconic co-founder Steve Jobs have inspired some great people, ideas and companies over the years. But Apple’s beloved former leader and highly regarded products were also singled out as an inspiration for controversial health tech Theranos founder Elizabeth Holmes.

In a forthcoming book, Wall Street Journal reporter John Carreyrou details some of the ways that Holmes (the exec whose net worth was revised from $4.5 billion to zero after questions about the validity of her blood testing tools emerged) cribbed notes from Apple’s playbook.