Watch Apple’s hilarious nature mockumentary about nerd herds

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Self-deprecating humor rules in the Apple WWDC 2018 video about developers.
A little self-deprecating humor goes a long way in Apple's new video.
Photo: Apple

WWDC 2018 bug Cult of Mac Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.

Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.

Prepare to laugh your ass off at The Developer Migration!