There was a time the glory days of the iPad seemed over. Sales declined quarter after quarter. Then the iPad Pro line debuted, and now Apple has seen six straight quarters of increasing tablet shipments.
That’s not true for rival device makers. Samsung tablets haven’t experienced a quarterly shipment increase since at least 2016.
The iPad continues to dominate the tablet market, but the tablet market continues to decline.
For a 10th-straight quarter, year-over-year sales of tablet computers fell to a five-year low, according to the market research firm IDC. Even with enviable sales figures, iPad revenues have had a year-over-year slide for the last 13 quarters, according to the IDC report.
The iPad continues to dominate the global tablet market and, according research firm IDC, the iPad is responsible for the strong growth of tablets across the board.
While the numbers announced during Apple’s most recent financials call continued to show strong year-over-year growth for the iPad, they didn’t illustrate how significant the iPad’s growth is compared to the rest of the tablet market.