iPad’s hot streak shows no sign of cooling

By

2018 iPad and Apple Pencil
The 9.7-inch iPad released this fall helped keep Apple on top of the tablet market.
Photo: Ian Fuchs/Cult of Mac

There was a time the glory days of the iPad seemed over. Sales declined quarter after quarter. Then the iPad Pro line debuted, and now Apple has seen six straight quarters of increasing tablet shipments.

That’s not true for rival device makers. Samsung tablets haven’t experienced a quarterly shipment increase since at least 2016.  

iPad rules the steadily shrinking tablet market

By

Rapha designer Alex Valdman uses iPad Pro for everything.
Rapha designer Alex Valdman uses iPad Pro for everything.
Photo: Apple

The iPad continues to dominate the tablet market, but the tablet market continues to decline.

For a 10th-straight quarter, year-over-year sales of tablet computers fell to a five-year low, according to the market research firm IDC. Even with enviable sales figures, iPad revenues have had a year-over-year slide for the last 13 quarters, according to the IDC report.

iPad Still Leads The Tablet Market, Particularly In Education

By

IDC notes Apple still sells more tablets than Samsung or Amazon, especially to schools.
IDC notes that Apple still sells more tablets than Samsung or Amazon, especially to schools.

The iPad continues to dominate the global tablet market and, according research firm IDC, the iPad is responsible for the strong growth of tablets across the board.

While the numbers announced during Apple’s most recent financials call continued to show strong year-over-year growth for the iPad, they didn’t illustrate how significant the iPad’s growth is compared to the rest of the tablet market.