This is the TabHandle, an absurd-looking appendage that sticks to the back of your iPad and adds a spinnable, posable handle/stand to the mini, Air, iPad Fat or Kindle. And while it does look very odd, one touch of it and you’ll love it.

The TabHandler is another handle that sticks to the back of your iPad, only it beats the competition in a few ways: First, the permanent circular mount is small enough not to annoy when attached. Second, the handle is almost absurdly useful in its range of positions. And third, the voiceover guy on the video sounds amazing, like he should be selling saddles and lassos to cowboys, not iPad accessories to soft-skinned cubicle-dwelling troglodytes (cublodytes) like us.