Apple sends it off the high-dive in new iPhone 7 ad

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Taking your iPhone to the pool is no longer a risk.
Taking your iPhone to the pool is no longer a risk.
Photo: Apple

Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.

The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.

Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:

A swimmer’s view of Apple Watch Series 2 [Reviews]

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How to ensure you get a route map with every outdoor swim
How to ensure you get a route map with every outdoor swim
Photo: Graham Bower/Cult of Mac

The Workout app in Apple Watch Series 2 includes two new swimming options to show off its waterproofing. This is a key differentiator over the cheaper Series 1 model, and yet very few reviewers actually took their test units for a swim. One even claimed that all the pools and beaches in New York were closed, so they couldn’t test this feature.

So I decided to take the plunge with Series 2 and find out for myself if it sinks or swims.

Over the past two weeks, I’ve tested my Apple Watch in a variety of swimming conditions, including various public pools — and even the Mediterranean sea.

Apple Watch Series 2 review: A tick closer to perfection

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apple watch series 2
Trade-in that old Apple Watch for money off at the Apple Store.
Photo: Ste Smith/CultofMac

I finally have a reason to stop cheating on my Apple Watch.

For the past 16 months, Apple’s wearable and I have had an on-again, off-again relationship. The Apple Watch looks great. It helps me stay fit. It tells the time really well. But it hasn’t been the complete wrist solution I need.

With the Apple Watch Series 2, a lot of the compromises of Apple’s first-gen smartwatch have finally been fixed. You can get GPS without carrying your iPhone. The new Apple Watch is water-friendly. And it’s built for speed. But with the new, less-expensive Apple Watch Series 1 getting some of the same features, is the Series 2 seriously worth the upgrade?

While working on this Apple Watch Series 2 review, I’ve been wearing the new device everywhere I go ever since it came out Friday. The short answer is, “hell yes.”

The good and the bad of Apple Watch’s waterproofing

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Apple Watch ocean workout
One brave man takes his Apple Watch into the ocean. For science.
Photo: Craig Hockenberry

A new report suggests that the Apple Watch’s maker has sold its wearable short when it comes to its performance in water.

Developer Craig Hockenberry says that the wearable works (mostly) fine in liquid and knows because he swims with his smartwatch regularly. In the ocean.

Where sharks live.

WaterFi Will Let You Swim Laps With Your iPod Or Nike+ Fuelband [Review]

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IMG_1445

There is an ocean of fitness trackers out there, but not many you can take into the ocean with you. There is still a large pool of sports MP3 players out there, but not many that can go swimming. We take for granted the reason for this sad set of affairs. Water may be the giver of life to this planet, but it is the supreme enemy of gadgets everywhere.

Waterproofing by Waterfi
Category: Fitness
Works With: Nike+ Fuelband, iPod Shuffle
Price: $224.99, $139.99

That’s an annoyance even for the best of us. How many times have you been jogging, only for your MP3 player to get shorted out in the rain, or for your headphones to short out from your own sweat? And it’s doubly annoying for swimmers like me, who not only can’t take an iPod into the pool with us when we’re swimming laps, but who can’t even track our swims using fitness trackers like the Nike+ Fuelband.

That’s where WaterFi comes in. A Californian company, WaterFi specializes in taking other company’s gadgets and waterproofing them with a dual-coated, patent-pending process. WaterFi’s promise is that their process will make any gadget utterly resistent to even the most through dunking, but how well does it work in practice?

WaterFi was kind enough to send Cult of Mac two of their products for review: their waterproofed iPod Shuffle swim kit and their Waterproofed Nike+ Fuelband. But how well does it actually work?

Use Your iPhone To Get In Shape And Lose Some Weight [Feature]

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The iPhone is probably the best fitness accessory around. Photo Yutaka Tsutano/Flickr.
The iPhone is probably the best fitness accessory around. Photo Yutaka Tsutano/Flickr.

There are a ton of ways to get fit and lose weight. And there are even more stupid books and fad diets that may or may not help you to slim down and get healthier. But there are really only two things you need to do: eat less and do more.

Of course, it isn’t easy. Luckily, those of a certain nerdy bent will find all the motivation they need in gadgets and apps. I have been doing just that for the past few months, and I thought I’d write a little about how to get thinner and fitter by using your iPhone.

Triathlon Swimmer’s Pants Stolen, Uses Find My iPhone, Retrieves iPhone And Wallet

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Install this app, right now, especially if you're planning on leaving your iPhone in your pants on the beach somewhere.
Install this app, right now, especially if you're planning on leaving your iPhone in your pants on the beach somewhere.

Ah, thank Apple for iCloud, Find My iPhone, and open water swimming. Wait, scratch that last bit.

Redditor and triathlon competitor pnine yesterday was out for a training swim in the ocean. He left his pants on the shore when diving into the water in his wetsuit, his keys in his shoes, his wallet and iPhone in his pants.

A bit of the way out, he had a premonition that some of his stuff had been taken. Upon returning to shore, he found out that his hunch was right. His keys, shoes, and towel were still there, but no pants. Which, of course, meant no wallet and no iPhone.

Instead of panicking like many of us would, he remembered he had his laptop and a handy mobile Wi-Fi hotspot in his car. No word on whether the laptop was a Mac or not, but that’s how we’re envisioning it.

ECOXPRO, The Waterproof Case For iPhones And iPods

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ECOXPRO.jpg
Now the kids can annoy us with their cellphone music, even when we're swimming

The Lady has been trying to get me to go swimming. Up and down. In a pool. Like an animal. I said that I would do only if there were a way to make it less boring, like, say, someone offered to send a waterproof iPhone case and headphones for me to review.

Well, it looks like I might beef up my weak typist’s arms and firm up my beer belly this summer, as ECOXGEAR (a company who’s name contains the word "cox") has launched the ECOXPRO which works with the waterproof ECOXBUDS.