Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: Apple's 'Lemmings' advertisement, sequel to groundbreaking '1984' Mac ad, bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

Super Bowl commercials score big results for app makers

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One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?