Apple snaps up music analytics startup as part of possible Beats revamp

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The new analytics dashboard for Beats Music? Photo: Musicmetric
The new analytics dashboard for Beats Music? Photo: Musicmetric

Although we’ve heard vague reports about it, all’s been quiet on the Cupertino front about Apple’s plans to relaunch its Beats Music streaming service later this year — possibly as early as February.

Today another piece of the puzzle may have fallen into place, however, with the news that Apple has acquired U.K. startup Semetric, which runs the Musicmetric analytics tool, designed to allow music labels to track sales, BitTorrent, YouTube, Spotify and social-networking data for their artists.