Spotify meets iPod shuffle in this clip-on music player [Deals]

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Play all your favorite Spotify playlists with this water-resistant personal music player.
Play all your favorite Spotify playlists with this water-resistant personal music player.
Photo: Cult of Mac Deals

Things happen in cycles, and portable music is no exception. After records, tapes and CDs came the iPod. The iPod shuffle took the form of a small, screenless clicker. With the dawn of streaming services, portable music storage became less relevant — or so we thought.

Apple Music puts a human face on the mess that music’s become

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Iovine
Jimmy Iovine talks up Apple Music at WWDC 2015.
Photo: Apple

Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.

Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.

“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”

Here’s what Apple Music will bring to your ears.

Apple snaps up music analytics startup as part of possible Beats revamp

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The new analytics dashboard for Beats Music? Photo: Musicmetric
The new analytics dashboard for Beats Music? Photo: Musicmetric

Although we’ve heard vague reports about it, all’s been quiet on the Cupertino front about Apple’s plans to relaunch its Beats Music streaming service later this year — possibly as early as February.

Today another piece of the puzzle may have fallen into place, however, with the news that Apple has acquired U.K. startup Semetric, which runs the Musicmetric analytics tool, designed to allow music labels to track sales, BitTorrent, YouTube, Spotify and social-networking data for their artists.