More Americans pay to listen to Apple Music than Spotify. The Swedish company had been ahead since the iPhone maker got into the streaming music business back in 2015, but Apple finally closed the gap. And its growth is continuing to outpace its rival in the US.
Spotify still has many more paid subscribers globally, however.,
Streaming music has revolutionized the way we listen to music on the go. Starting with streaming radio, and quickly evolving to carrying millions of songs in your pocket (thanks to cellular data), streaming services have enabled incredible access and discovery of great music.
With Spotify, you can experience your favorites and discover great new music better than ever, thanks to algorithmic intelligence and some genius features.
Freeloaders who use YouTube as a cheap alternative to Apple Music should get ready to be annoyed. YouTube is about to intentionally irritate users who treat the video site as a jukebox by increasing ads between songs.
The goal? Driving subscriptions to an as-yet-unannounced paid YouTube music service.
Things happen in cycles, and portable music is no exception. After records, tapes and CDs came the iPod. The iPod shuffle took the form of a small, screenless clicker. With the dawn of streaming services, portable music storage became less relevant — or so we thought.
Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.
Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.
“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”