Things happen in cycles, and portable music is no exception. After records, tapes and CDs came the iPod. The iPod shuffle took the form of a small, screenless clicker. With the dawn of streaming services, portable music storage became less relevant — or so we thought.
Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.
Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.
“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”
Today another piece of the puzzle may have fallen into place, however, with the news that Apple has acquired U.K. startup Semetric, which runs the Musicmetric analytics tool, designed to allow music labels to track sales, BitTorrent, YouTube, Spotify and social-networking data for their artists.
I used to love Pandora. For a time you could use it in Canada and I paid for a subscription right away. Sadly, Pandora doesn’t work up here. Now for the rest of you lucky sots you can enter to win a Pandora One subscription for life.
Sony is bringing its Music Unlimited service to iOS devices in the next three months. The Spotify-like service has been available on Android and PC devices, but Sony is looking to expand to the App Store.