We’re back with another Strapa leather Apple Watch band unboxing video! We just can’t keep our hands off Strapa’s luxury bands.

This time around, we’re hands-on with the Primus, available in the Cult of Mac Watch store. True to its name, this strap is seriously a prime example of top-grade artisan craftsmanship and design.

The company we know as Strapple (a company featured in Cult of Mac’s Watch Store) sounded a bit too much like the maker of Apple Watch. The tiny brand speedily changed its name to Strapa and doubled-down with the release of one of its most striking Apple Watch bands yet — the Primus.

Strapa explains Apple’s (minor) involvement in its sudden name change and site relaunch. During this transition, this company continues to make some of the best leather bands we’ve worn. The Primus Apple Watch Band is the latest in Strapa’s lineup.