Stories, the short-video format popularized by Snapchat, is making its way to YouTube.

Everyone from Instagram to Facebook Messenger has already copied Snapchat’s popular, so it should be little surprise that YouTube has decided to get in on the action too. The video platform revealed to creators today that it’s working on a new feature called “Reels” that is a lot like Stores. Only it comes with some major differences.

Instagram has started giving users the ability to cross-post their Stories to Facebook Stories.

After testing the feature in Portugal last month, the company is now migrating it to U.S. users. Facebook says it should be available to everyone soon, if not already.

Now that Stories are huge on Instagram, the company is doing all it can to maintain its incredible growth. Today, it is added the ability to send photo and video replies to your friends.

You have to feel for Snapchat. Not only are its best features constantly ripped off by the competition, but they’re sometimes even more popular on rival platforms.

Take Stories, for example. Less than a year after being copied, the feature is already more popular on Instagram than the entire Snapchat service.

Instagram’s streak of sniping features from Snapchat isn’t about to stop with today’s new addition of Face Filters.

Location-based stories are set to be the next big feature Instagram adds to its toolset, only instead of just copying the way Snapchat curates stories, Instagram plans to tap into one of its ‘hidden gems’ to make stories a powerful tool for all users.

Instagram’s fight to stay ahead of Snapchat involves stealing its best features so that users have no reason to switch. That continues today with the introduction of Face Filters, which, just like Snapchat’s, apply things like glasses, hats, animal ears, and more to your selfies.

Twitter is taking the fight to Snapchat and Instagram by opening Moments up to all. The feature will initially be available to influencers, partners, and brands — but all Twitter users will be able to get their hands on it “in the coming months.”

Snapchat been about ephemeral moments since its inception, but starting today the app is about to get a lot better at keeping tabs on your past too.

With Snapchat’s new feature called Memories, the app now lets users save Snaps and Stories so you can use them in the app later.