| Cult of Mac

Apple doesn’t need glitz and glamour when it’s got the goods


Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Photo: Jim Merithew/Cult of Mac

Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.

Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.

What if Steve Jobs had introduced the Apple Watch?


Steve Jobs would have sold the hell out of the Apple Watch.

According to Jony Ive, the Apple Watch project was first touted shortly after Steve Jobs passed away in 2011. But what would it have been like had Apple’s legendary co-founder lived to see the arrival of Apple’s debut into the smartwatch market?

To give us an idea, one dedicated Apple fan cut up and reassembled old “Stevenote” speeches to piece together an Apple Watch ad narrated by Jobs himself. Considering that it relies on old sound bytes about unrelated products, it actually works.

Check it out below. Bonus points if you can work out where each of the quotes originally came from!

Fantasy keynote shows how Steve Jobs would have sold us on Apple Watch


How would Steve Jobs have introduced the Apple Watch? Photo: Ben Stanfield/Flickr CC

Photo: Ben Stanfield/Flickr CC

Apple fans will never revel in the glory of another Stevenote. But an essay that imagines how Steve Jobs would have introduced the Apple Watch just might be the next best thing.

Lesson No. 1: He wouldn’t have called it the “Apple Watch.”