| Cult of Mac

Live blog: Apple unveils iPhone X, Apple Watch 3 and more

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Steve Jobs
With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to "inspire the next generation of creators and innovators" in the new Steve Jobs Theater.
Photo: Apple

The wait for the iPhone X is nearly over.

Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.

Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!

Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:

Steve Jobs Theater got last-minute approval for iPhone X event

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Steve Jobs Theater
Work on the Steve Jobs Theater is not entirely complete.
Photo: Duncan Sinfield

The first public showcase of Apple Park’s Steve Jobs Theater will be one of the most exciting things about today’s big iPhone X event.

Apple owns the venue, rather than having to rent a big space for the media blitz. However, gaining the necessary permission to use the Steve Jobs Theater wasn’t guaranteed.

Everything we expect Apple to unveil at its September 12 event

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Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

Peek inside the incredibly extravagant Steve Jobs Theater on The CultCast

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Steve Jobs Theater
Steve Jobs theater, a true and fitting monument.
Photo: Duncan Sinfield

This week on The CultCast: A look at the new Steve Jobs Theater, a beautiful spectacle of technology and architecture, a physical manifestation of the Apple ethos, and a true and fitting monument. And like any Apple product, it packs some features that will delight you. Plus: Why it will probably be damn near impossible to purchase an iPhone 8. And we’ll pitch you our favorite gadgets, then vote on which is best, in an all new Faves ’N Raves!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Analyst: Blame Samsung for iPhone 8’s high price tag

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iPhone 7
Switching to OLED won't be cheap.
Photo: Ste Smith/Cult of Mac

Apple’s upcoming premium iPhone is likely to be its most expensive model ever — and Samsung is partly to blame, according to a reliable Apple analyst.

In his latest research note, KGI Securities analyst Ming Chi-Kuo explains to investors that Samsung currently holds a practical monopoly on the supply of OLED displays. The company is likely charging Apple a huge amount of money to make the switch from LCD modules to OLED. Apple fans probably won’t be happy with the final price tag.

Steve Jobs Theater is as special as any other Apple product

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The roof to Apple's theater looks like a UFO.
What, you don't think a building named after Steve wouldn't show obsessive levels of perfectionism?
Photo: Apple

Ahead of next week’s iPhone 8 keynote at Apple Park’s Steve Jobs Theater, a few more details have been shared about Apple’s brand new location for media events.

And they’re every bit as obsessively perfect as you’d expect a building named after Apple’s co-founder and former CEO would be.

Drone flyover shows off a bustling Steve Jobs Theater

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Steve Jobs Theater
The Steve Jobs Theater is the site or next week's iPhone 8 event.
Photo: Duncan Sinfield

A spectacular new drone flyover video of Apple’s enormous Apple Park campus shows off employees gathered at the new Steve Jobs Theater, where next week’s iPhone 8 keynote is scheduled to be held.

While it doesn’t give any spoilers away about what we can expect from the event, it’s the best look we’ve yet received at the new location for media events, all courtesy of drone photographer extraordinaire, Duncan Sinfield. Check it out below.

Catch our iPhone 8 event predictions, this week on The CultCast

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CultCast on iPhone 8
It's about time for a big change.
Photo: Johannes Eret

This week on The CultCast: It’s official — Apple’s next iPhone event happens September 12! Tune in to catch our hardware predictions. Plus, we take a look at the leaked iPhone 8 UI, and how the new phone will work without a Home button.

Then we’ll regale you with the story behind the evolution of the Apple logo, and the story you’ve never heard about the purpose of its iconic bite. And stick around for an all-new What We’re Into, where Leander tells us why Game of Thrones has turned into his most despised show!

Apple’s September 12 keynote is all but confirmed

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Tim Cook
Tim Cook and Co. are ready to take the wraps off the next great iPhone.
Photo: Apple

It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.

Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.