Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

The long wait for Apple’s TV streaming service might finally be coming to an end.

With a rumored March 25 event on the horizon, Apple is reportedly planning to launch its TV streaming service in April or early May, but some of the biggest names in the streaming won’t be part of the platform.

Apple’s new TV streaming service will allegedly debut in early 2019 — and all those original Apple TV shows won’t cost customers anything, according to a recent report.

Despite planning to spend more than $1 billion on original content this year, Apple will supposedly give away its original content to customers that already own an iPhone, iPad or Apple TV.

Apple reportedly has a new plan for selling TV, with the goal of selling customers a premium TV bundle, grouping together HBO, Showtime, and Starz.

Although Apple TV already offers these channels on their own, bundling them together as part of a package would take Apple one step closer to its goal of being a serious TV player — and making Apple TV a bit more appealing in the process.

Starz is finally getting into the streaming business.

The premium cable network revealed today that it is launching a standalone streaming service on iOS, Apple TV, and other platforms today. The Starz digital service gives you yet another monthly subscription to pay for, but the company has one killer feature it hopes will put it above the competition.