When I saw that well-regarded audio company, SRS, was offering a new Mac-compatible version of their Audio Essentials software, I headed – nay, rushed – over to their website to grab the free demo for the new Mac version.

Apparently, I wasn’t the only one, as the message that greeted me when I (finally) found the Mac download page: “Our servers our currently jammed due to the popularity of the new release of Audio Essentials. Downloading will take a little extra time. Thank you for understanding. We are working quickly to resolve the issue.”

Yep, it’s a hot download.

I’m not a big fan of music processing. As a child of the 1980s, I spent more time tweaking graphic equalizers than I did listening to actual music. And now, I figure if my iPad can’t manage to make an over-compressed MP3 sound good, then not much will help.

But those who prefer their music to be all big bass and punchy highs might find the SRS iWOW-U to be a compelling purchase. The dongle dangles between your iDevice’s jack socket and your headphones, and “will make you say ‘WOW’ within 10 seconds of turning it on,” according to the blurb. Then again, that same blurb also claims that the iWOW-U offers “an amazing HD-quality listening experience,” so take from that what you will.