Spotify and Apple are in a battle over rival streaming music services, and sometimes such conflicts can turn a bit petty.
After it was reported that The Weeknd’s latest album and lead single performed better on Apple Music than it did on Spotify, Spotify hit back by reporting that the numbers it initially gave were, in fact, wrong. It apparently beat Apple after all.
Apple Music appears to be narrowing the gap with Spotify when it comes to paid subscribers.
In a tweet this afternoon, Apple revealed that the total subscribers for its music service passed the 40 million mark during the same week Spotify’s stock went up for sale on the New York Stock Exchange.
Spotify says it has between 73 million and 76 million paying subscribers, around twice what Apple Music currently has. This year, Spotify plans for that number to grow to between 92 million and 96 million premium users.
Freeloaders who use YouTube as a cheap alternative to Apple Music should get ready to be annoyed. YouTube is about to intentionally irritate users who treat the video site as a jukebox by increasing ads between songs.
The goal? Driving subscriptions to an as-yet-unannounced paid YouTube music service.
Music service Spotify has added a voice search feature to its iOS app that allows users to find song tracks, albums, and playlists.
The new test feature takes Siri out of the equation. With Apple trying to grow its music streaming service, it never allowed Spotify to integrate with Siri, including with Apple’s first smart speaker, HomePod.
Almost 40 million people now pay to listen to Apple Music. That’s not bad for a service that was met with skepticism when it debuted back in 2015.
Apple Music still faces strong competition from Spotify and Google Play Music, but it’s growing strongly. And all those people putting down $9.99 a month adds significantly to Apple revenue as streaming services have become the top way to listen to music.
Rihanna is the first female artist to surpass 2 billion streams on Apple Music, according to a tweet sent out by Cupertino.
It’s not clear whether the quick stat refers to just Rihanna’s solo songs or includes other artists’ tracks on which she appeared. However, it’s a big achievement — and proof positive of just how big Apple Music is getting.