It’s time for Apple Watch to get serious about fitness

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Here's how Apple could improve watchOS 4 for fitness buffs.
Here's how watchOS 4 could improve Apple Watch for fitness buffs.
Image: Graham Bower/Cult of Mac

Apple puts fitness front and center in its advertising for Apple Watch Series 2, even going so far as to claim the device is a “superior sports watch.” But in reality, it is not a sports watch at all. It’s a smartwatch. And that’s a massively important distinction.

Sports watches, like the TomTom Runner or Garmin Forerunner, are cheaper and more reliable at logging workouts, while smartwatches are jacks of all trades, which usually means they are masters of none. Or at least, not masters of fitness.

The sad fact is that it doesn’t have to be this way. Right now, it’s mostly the software that is letting Apple Watch down. That’s why I’m hoping that with its next major software update, Apple will finally get its smartwatch into shape for fitness fans. Here’s what I want to see in watchOS 4, which Apple will likely unveil at its Worldwide Developers Conference this June.