Apple invites iTunes users to donate to civil rights advocacy group

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iTunes donation
Apple recently made a $1 million donation the Southern Poverty Law Center.
Photo: Apple

Apple has updated its iTunes desktop and mobile storefronts to grant users the ability to donate money to the Southern Poverty Law Center, a U.S. nonprofit legal advocacy organization specializing in civil rights and public interest litigation.

Users have the option of donating in $5, $10, $25, $50, $100, or $200 increments. Apple states that 100 percent of donations will be transferred to the Southern Poverty Law Center, and that it won’t share user information with the organization.

Tim Cook’s letter re: Charlottesville will break your heart

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Apple held a moment of silence for Orlando.
Tim Cook witnessed the devastating impacts of the KKK while growing up in Alabama during the '60s.
Photo: Apple

Apple CEO Tim Cook revealed to employees in an email this week that Apple will make $2 million worth of donations to organizations “who work to rid our country of hate.”

The donations come as a response to the tragic events of Charlottesville which Cook told employees have been deeply troubling for him personally. Cook, who has first hand experience with the devastating impacts of the KKK, took aim at President Donald Trump in his letter for supporting the white supremacists and says that Apple plans to play an important role in bringing about positive change.