Cult of Mac Magazine: Everything you need to know about HEIF, iOS 11 brings 5 different types of tap, and more!

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Cult of Mac Magazine
HEIF is the still-image version of the HVEC video format. Its main advantage for you and me is that photos saved in HEIF are roughly half the size of JPEGs, and of better quality.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine, we’re going to tell you everything you need to know about HEIF (High Efficiency Image File Format), Apple’s new photo format to replace JPEGs. Discover the many advantages HEIF has over JPEG.

Discover all the great ways to watch streaming soccer this summer on Apple TV with our handy list. Learn how to easily save lots of iMessage pictures and movies all at once toCult of Macthe iPhone Photos app.

And, save 20 percent off Dubai-based Ullu’s luxury Apple Watch bands only for the month of June! Check out lots of new arrivals in our Watch Store!

Click iTunes for a free subscription to Cult of Mac Magazine. Here are this week’s top stories.

Best Apple TV apps for streaming soccer

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Best Apple TV apps for streaming soccer
Best Apple TV apps for streaming soccer.
Photo: Riccardo Bresciani/Pexels CC

By Chris Brantner

Soccer is one of the most popular sports in the world — there are soccer fans everywhere. With all of this popularity comes a ton of potential leagues and tournaments to watch. If you’re a big fan, you’ll be glad to know there are some great ways to watch streaming soccer on Apple TV.

Apple pays tribute to the beautiful game in new ad

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Are you ready for Euro 2016?
Are you ready for Euro 2016?
Photo: Mxmystro/Flickr

The Euro 2016 soccer football championships are set to kickoff tomorrow in France and Apple is marking the occasion with yet another “Shot on iPhone” ad that will make you feel weepy with love for the beautiful game.

Apple’s ad for the biggest football tournament outside the World Cup features pictures and videos of kids playing football around the world with Little Simz inspirational song “Wingz” in the background.

Check it out:

Apple lines up Manchester City star as sport ambassador

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Raheem Sterling of Manchester City.
Raheem Sterling of Manchester City.
Photo: JoshJDSS/FlickR

Apple is planning to make a big advertising push during the 2016 UEFA European Championship football tournament, and Raheem Sterling could be the star of the company’s ads.

Manchester City’s Raheem Sterling is reportedly close to signing a deal with Apple to become its first ever global sports ambassador from England, but the entire deal hinges on whether the 21-year-old phenom actually makes the team.

Soccer coach equips players with iPads to overcome language barrier

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Apple's still leading, but the market for tablets is declining. Photo: Jim Merithew/Cult of Mac
Free iPads for a game of football a week? Where do I sign up?
Photo: Photo: Jim Merithew/Cult of Mac

With his ability to fire people up and get them motivated, Steve Jobs has been likened to a great football coach. And now to bring things full circle, a real football coach (or “soccer” to you American readers!) is using Jobs’ creation, the iPad, to help coach his players.

The coach in question is Gary Neville, who a new report claims has distributed iPads to the Valencia football team to teach them strategies on the pitch, while covering up for his lack of fluency in Spanish.

Premiership soccer player faked injury to grab the latest iPhone

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mario-iphone_1024
Would you take a dive for a brand new iPhone?
Photo: top2best

Anyone who has ever watched a soccer game knows that players will take a dive for any possible strategic advantage. But what about to get their hands on the latest iPhone?

According to a new report, the answer is a resounding yes. Highly-paid Liverpool striker Mario Balotelli — a man known for his erratic behavior — is said to have feigned an injury during a training game in 2014 so as to get hold of Apple’s latest handset.

Go for goal with these World Cup essentials

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world cup

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The supermarkets are already full of Brazil-related plastic junk, and even folks who only watch football once every four years are getting excited. Why? It’s World Cup time, of course!

Here we have a selection of apps and gadgets, clothes and toys to help you follow along and enjoy the show. The only thing we haven’t included is streaming app, because broadcast rights vary from country to country. Our workaround is to watch on TV or listen on the radio. Or do it like the Brazilians and head to your local bar.

Clever app turns greasy fast food trays into World Cup soccer shootout

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worldcupiPhonesoccer

The FIFA World Cup 2014 is set to get underway in Brazil in less than a month which will bring four years worth of soccer football promotions packed into a month of kicking, grass stains and sweat to your TV.

Giraffas, a one of the largest restaurant chains in Brazil, may have already scored the coolest cross promotion with their clever iOS app that turns your greasy tray of fastfood into a tiny soccer shootout game.

Check out how it works in the video below:

This Week’s Must-Have iOS Games: FIFA 13, Bad Piggies, Lili & More [Roundup]

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