Apple Watch shipments declined a staggering 71.6 percent this summer, according to IDC, with Apple shifting just 1.1 million units during the third quarter. During the same period last year, the company sold an estimated 3.9 million units.
So the Apple Watch wasn’t the first smartwatch. It just became the most popular in a hurry.
Shortly after its debut last year, the Apple Watch set out to take over the market it was late to, accounting for two-thirds of all smartwatch shipments in 2015, according to a report by analysts with Canalys.
By Canalys estimates, that’s about 12 million units with more than 5 million Apple Watches sold during the final quarter of 2015.