Best and worst WWDC slogans


The 2014 WWDC banner gets the drop down at San Francisco's Moscone Center Tuesday afternoon May 27, 2014. Photo: Jim Merithew/Cult of Mac
The 2014 WWDC banner gets the drop down Tuesday afternoon at San Francisco's Moscone Center. Photo: Jim Merithew/Cult of Mac

Coming up with a slogan can be tricky business. Although Apple has a history of thinking different about its catchphrases, when the Cupertino company unfurled the banners for WWDC 2014 this week, we were unimpressed.

This year’s slogan — “Write the Code. Change the world.” — sounds like it came straight from Mike Judge’s hit comedy show Silicon Valley. In the HBO series, every half-baked startup either wants to “revolutionize” or “make the world a better place” through things like “software-defined data centers” or “scalable, fault-tolerant, distributed data bases with ACID transactions.”  Code Flappy Bird, save the world!

Here are some of Apple’s WWDC hits and misses from over the years.

Think we’re off the mark? Let us know in the comments!