Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.

Watch them now:

Samsung has stolen one of the iPhone’s newest features in record time. Its latest Android 10 update adds the ability to shoot “slofies,” or slow-motion selfies, with a front-facing camera.

Apple thought itself cheeky when it used the word “slofie” to introduce the slow-motion feature on the iPhone 11’s selfie camera.

Now that the chuckles have subsided, Apple wants to trademark the name.

Cupertino’s marketing department unleashed a slew of fancy new Apple buzzwords to describe iPhone 11 features landing in stores later this month.