Apple acts fast to trademark ‘slofie’

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scene from video for slofie
It sounded fun when we heard it, but Apple is all business about the word "slofie."
Photo: Apple

Apple thought itself cheeky when it used the word “slofie” to introduce the slow-motion feature on the iPhone 11’s selfie camera.

Now that the chuckles have subsided, Apple wants to trademark the name.