Cult of Mac reader Rishi Kaneria e-mailed to tell us about his amazing slow-motion video, shot on – you guessed it – the iPhone 5S, at 120fps. Not bad, huh?

After announcing the new iPhone 5s and iPhone 5c at an event on its Cupertino campus on Tuesday, Apple released its first ads for both devices. One of them — the iPhone 5c one — was shown during the keynote, but the two iPhone 5s clips, which show off its fingerprint sensor and improved camera, were not.

But don’t worry, Apple’s uploaded all three to YouTube, so you can enjoy them when you want, as much as you want, in high definition.

What I want in a rugged sports camera: High definition (to see every detail), a waterproof case (so I don’t have to worry about taking a dip), a slim and stylish body (to match my own!) and probably some other things I never thought of yet.

And here comes the Sony HDR-AS10 HD Action Camcorder, which takes care of all of these bullet points, including the last one.