| Cult of Mac

Apple acts fast to trademark ‘slofie’


scene from video for slofie
It sounded fun when we heard it, but Apple is all business about the word "slofie."
Photo: Apple

Apple thought itself cheeky when it used the word “slofie” to introduce the slow-motion feature on the iPhone 11’s selfie camera.

Now that the chuckles have subsided, Apple wants to trademark the name.

Apple’s new videos show how to master slo-mo and more


iPhone X
Get the most out of your iPhone's camera with these tips.
Photo: Ste Smith/Cult of Mac

Apple published a new set of tutorial videos for iPhone owners today showing how to use some of the device’s advanced camera features.

The new videos offer how-to instructions on how to use the grid to shoot perfect overhead videos or the power of slo-mo and how to perfectly adjust it for each action clip you shoot.

Watch all of three right here:

Apple’s new Shot on iPhone ads feature lots of slo-mo and timelapse


Going down.
Going down.
Photo: Apple

Apple has added two new spots to its iconic ‘Shot on iPhone’ campaign that highlight the iPhone’s video capabilities.

The short new ads only last 15 seconds. One highlights the effects you can get by using iPhone’s slo-mo video and some windblown hair, while the other captures how thrilling it is to zip down the cable car in Bregenz, Austria.

Watch them both below:

How to create cheap bullet-time effects using your iPhone and string


All you need is string and an iPhone to create this effect.
All you need is string and an iPhone to create this effect.
Photo: Nicolas Vuignier

Swiss freeskier Nicolas Vuignier blew our minds with his incredible slinging iPhone contraption that creates killer bullet-time videos. Now he’s unleashing his creation called the Centriphone to the public and it’s surprisingly simple and super cheap to make.

Vuignier detailed the making of the Centriphone in a new video that runs through the seven different prototypes he tested for weeks before finally coming up with the perfect device that flies around its wielder while capturing jaw-dropping 360 degree video.

The best part of the Centriphone is Vuignier made it an open source project so now anyone can 3D print it at home. Even if you don’t own a 3D printer you can still buy one for just $39.

Here’s how to make your own:

Skier swings iPhone 6 on a string to create crazy slo-mo video


The Centriphone.
The Centriphone.
Photo: Nicolas Vuignier

Swiss freeskier Nicolas Vuignier has created a crazy new photography rig that can create matrix-like slo-mo video, only you don’t need a drone or a bunch of GoPros to pull it off. You just need some string and your iPhone.

Vuignier posted an incredible video of his contraption in action, which he calls the Centriphone. The project has been two years in the making and it looks totally worth it. The device works like a sling that twirls around you to capture 360 views that look absolutely gorgeous in slo-mo. Toss in some powder and half-pipes and it’s an adrenaline junkie’s dream toy.

Watch the Centriphone in action:

How to speed up slo-mo videos on your iPhone


Dogs are good for slo-mo video.
Dogs are good for slo-mo video.
Photo: Rob LeFebvre/Cult of Mac

Your iPhone’s slo-mo function is a ton of fun to use when you’re taking action video of yourself or your buddies as you ski down mountains and base-jump off cliffs. If you’ve got an iPhone 5s or later, you know the joy of capturing all the action in a much slower timeframe and then using it to make fun of the faces your friends make when doing extreme sports.

But what if you want to un-slow all that down, maybe to focus less on the funny faces and more on the fast action?

It’s pretty simple to do, though you might not notice how at first. Here’s how to speed up the slo-mo videos you’ve taken with your iPhone.

Twitter now supports your slo-mo iPhone videos


BBC Earth Unplugged/YouTube
Meet the world's most deadly tongue. Photo: BBC

Shooting ultra slo-mo videos are one of my favorite things about the iPhone 6 Plus, and thanks to Twitter, it’s now far easier to share them via social media.

That’s because the micro-blogging network now supports the posting and embedding of slow-motion iPhone clips; opening up whole new possibilities when it comes to making sure that video of your office work party, your pet running across a field, or your kid practicing skateboard stunts looks as dramatic as possible.

Slow-motion enthusiasts like director John Woo are going to have a field day…

Tim Cook’s alma mater fires up T-shirt Gatling gun



School spirit is seemingly alive and well at Tim Cook’s alma mater of Auburn University, courtesy of a, err, T-shirt Gatling gun.

The video appeared on YouTube, via Wall Street Journal Apple reporter Daisuke Wakabayashi, and shows free t-shirts being fired into the crowd at a recent Auburn Tigers game.

Two things leap out from the video. The first one: we hope no-one was hurt by what looks to be a military barrage of clothing. Secondly: was the above video shot using the new dazzling 240fps slo-mo feature of the iPhone 6?

Jaw-dropping videos showcase iPhone 6’s slo-mo skillz


Screengrab: Apple
With the iPhone 6, Apple fans are becoming slo-mo freaks. Screengrab: Cult of Mac

Mesmerizing slow-motion videos have flooded the Internet in the last few days, showcasing the kind of amazing footage you rarely see outside a movie theater or Blu-ray disc.

What opened the floodgates? The iPhone 6. The device’s camera and software allows for a mind-boggling 240 frames-per-second shooting rate, letting videographers of all abilities try their hands at slowing down the action and making an impact.

Slow motion has long been used in your favorite films to convey the intensity of a moment (think The Matrix or anything by John Woo), but this is the first time the average consumer has this kind of stunning tech in their hands.

With more than 10 million iPhone 6 and 6 Plus units sold already, we’ll undoubtedly get slammed with even more beautiful slow-motion videos in the weeks and months to come. Here are a bunch we’ve found that show off the startling capabilities of the iPhone 6 while also proving that, seriously, people will film anything.

Big vs. bigger: Which iPhone 6 deserves a place in your pocket?



For the second consecutive year, Apple has delivered not one but two new iPhones. Unlike the iPhone 5c, however, the slightly cheaper model this time around isn’t just an old iPhone inside a new shell. The iPhone 6 has the same A8 processor, the same Touch ID fingerprint scanner, and the same improved iSight camera as the iPhone 6 Plus.

So, is size the only difference, and how do you choose which model is right for you? Our in-depth comparison below will help you compare each device — spec for spec, feature for feature — and decide which one most deserves a place in your pocket for the next 12 months.