In the battle of digital voice assistants, people often mock Siri for lagging behind competing products from Amazon and Google. During Monday’s WWDC 2018 keynote, Craig Federighi, Apple’s senior vice president of software engineering, glossed over those failings, calling Siri the “world’s most-used digital assistant.”
What he neglected to mention was the increasing frustration of Siri users expecting more from a voice assistant. From simple requests returning inaccurate results to the inability to performthat he compound actions, Siri was in desperate need of attention going into WWDC. But will the Siri upgrades in iOS 12 do the trick?