Apple has debuted a new snowboarding “Shot on iPhone” video and, well, it’s pretty darn impressive. Photographed by sports videographer Joe Carlino, the ad depicts four snowboarders as they do their thing in British Columbia, Canada.

“Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge,” the description reads. Check out the video below. You won’t regret it.

Apple’s short film Daughter portrays three generations of Chinese women as they struggle with their relationships and changing gender roles just ahead of the Chinese New Year celebration. This “Shot on iPhone” production stars Zhou Xun, one of the country’s top actresses.

The short was recorded on an iPhone 11 Pro to demonstrate the capabilities of the camera in Apple’s latest handset.

Watch this charming 8-minute video starring this well-known actress now:

Apple is inviting owners of its latest iPhone lineup to share their best Night mode photos. It plans to choose five winning snaps that will be showcased on the Apple website and official Instagram channel.

Winners may also see their photos featured in digital advertising campaigns, at Apple Stores, on billboards, or in third-party photo exhibitions, Apple says. You may also receive some cash.

Apple’s ‘Shot on iPhone‘ campaign is taking over TikTok, only probably not in the way Apple would like.

‘Shot on iPhone’ ads have been used by Apple for years to highlight the amazing quality of videos and photos that can be captured by normal people. Now TikTok users are reappropriating the term to show the type of dumb videos most people actually shoot on their iPhones and the results are absolutely hilarious.

Check out this compilation of funny ‘Shot on iPhone’ TikToks:

Flame and cold seemingly perform spectacular stunts in Apple’s latest “Shot on iPhone” video. A pair of artists use the capabilities of the iPhone 11 Pro camera to create Experiments IV: Fire and Ice.

Watch it now:

Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.

The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.

Strap in for a wild ride:

David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.

The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.

Prepare to be blown away:

The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.

Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.

The director of Selena Gomez’s latest music video used an iPhone 11 Pro to shoot the stylish black-and-white video. The video debuted Wednesday.

Director Sophie Muller filmed the video for song “Lose You to Love Me” on one of Apple’s new handsets. Muller is a renowned director of music videos who has previously shot videos for artists including Beyoncé, Coldplay, and others.

Apple CEO Tim Cook never has to think about how best to observe World Photography Day. He can search Twitter for the hashtag “Shot on iPhone” and look for moving images to repost.

Cook’s curation never disappoints as evident by today’s observance of an unofficial holiday honoring dedicated shooters.