Samsung busted using fake photos to demo a smartphone camera (again)


Samsung uses this DSLR mage to demonstrate the Galaxy A8 Star’s camera.
Samsung uses this DSLR mage to demonstrate the Galaxy A8 Star’s camera.
Photo: Samsung

Samsung uses an image taken by a professional photographer to show off the capabilities of the Samsung Galaxy A8 Star. That wouldn’t be a problem except the picture was taken with a digital single-lens reflex (DSLR) camera, not the phone Samsung is pretending it came from.

If that wasn’t bad enough, it’s not the first time something like this has happened.

‘Shot on iPhone XR’ campaign showcases spectacular images


The iPhone XR camera takes some awesome pictures.
The iPhone XR camera takes some awesome pictures.
Photo: Austin Mann

The iPhone XR camera isn’t as advanced as the one in Apple’s pricier XS series, but you’d be hard pressed to see the difference in some stunning images Apple is showing off today.

These pictures were contributed to the “Shot on iPhone” campaign that highlights what these phones can do.

Photo fakery in smartphone ads shows genius of ‘Shot on iPhone’


Shot on iPhone
A picture and three words are advertising gold.
Photo courtesy of Jen Pollack Bianco

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras.

The embarrassing screwups of Samsung and Huawei showcase the simple brilliance of Apple’s “Shot on iPhone” campaign.

Apple fuels World Cup fever with new ‘Shot on iPhone’ vids


A Shot on iPhone video features Buddhist monks playing football.
One of three new "Shot on iPhone" videos is The 'Wa' of Soccer with Buddhist monks considering the meaning of the great game.
Screencap: Apple

It hasn’t escaped Apple’s attention that the FIFA World Cup is going on. As part of the celebration, it’s released a trio of “Shot on iPhone” videos of people playing football/soccer on three continents.

This long-running campaign demonstrates the capabilities of iPhone cameras.

Think you need pro gear for great iPhone photos? That’s fake news.


iPhone rig
You don't necessarily need expensive gear to make a great iPhone video.
Photo: Marques Brownlee/YouTube

You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.

Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.

So, are we really getting the great camera Apple says it puts in its iPhones?

Apple shares inspiring ‘Portrait of Canada’ in latest iPhone ad


Shot on iPhone ad screenshot
One of the many breathtaking shots of Canada shot on iPhone.

Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.

The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.

How the iPhone revolutionized photography


iPhone photo shoot
Fashion photographer Georges Antoni uses the iPhone 7 Plus on Portrait mode to photograph Margaret Zhang for the June cover story of Elle Australia.
Photo: Bauer Media Australia/YouTube

iPhone turns 10When Apple launched the iPhone in 2007, no one imagined that in 10 short years it would become the world’s most popular camera and herald a new era of visual communication.

Yet we are witnessing the death of point-and-shoots, the explosion of massive social networks devoted to pics and videos, and the rise of perhaps the most popular photo style of all time — the selfie.

Just consider that we are expected to take 1 trillion pictures this year alone. That’s a million million photos.

Here’s a brief overview of some of the ways the iPhone was transformed photography forever.

Apple’s beautiful new ad celebrates Earth, as shot on iPhone


Screen Shot 2017-06-08 at 11.29.53
Ad includes words of wisdom from Carl Sagan.
Photo: Apple

Apple has debuted a great new ad from its “Shot on iPhone” campaign, showing off some stunning videos of the world shot by everyday users. The ad is titled simply “Earth.”

It comes days after Apple reconfirmed its commitment to environmental causes after President Trump’s withdrawal from the Paris climate accord. Check it out below.