Next time you’re shooting an iPhone video, be glad you’re not shooting in waist-deep snow in freezing conditions. That was the challenge posed to Joe Carlino, the intrepid videographer behind Apple’s latest “Shot on iPhone” promo.
The ad, which dropped yesterday, shows four pro snowboarders doing their thing in the wilds of British Columbia. Cult of Mac spoke with Carlino about how the ad came about, and the pros and cons of shooting on iPhone in inhospitable conditions.
Apple has debuted a new snowboarding “Shot on iPhone” video and, well, it’s pretty darn impressive. Photographed by sports videographer Joe Carlino, the ad depicts four snowboarders as they do their thing in British Columbia, Canada.
“Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge,” the description reads. Check out the video below. You won’t regret it.
Apple’s short film Daughter portrays three generations of Chinese women as they struggle with their relationships and changing gender roles just ahead of the Chinese New Year celebration. This “Shot on iPhone” production stars Zhou Xun, one of the country’s top actresses.
The short was recorded on an iPhone 11 Pro to demonstrate the capabilities of the camera in Apple’s latest handset.
Watch this charming 8-minute video starring this well-known actress now:
Apple is inviting owners of its latest iPhone lineup to share their best Night mode photos. It plans to choose five winning snaps that will be showcased on the Apple website and official Instagram channel.
Winners may also see their photos featured in digital advertising campaigns, at Apple Stores, on billboards, or in third-party photo exhibitions, Apple says. You may also receive some cash.
Apple’s ‘Shot on iPhone‘ campaign is taking over TikTok, only probably not in the way Apple would like.
‘Shot on iPhone’ ads have been used by Apple for years to highlight the amazing quality of videos and photos that can be captured by normal people. Now TikTok users are reappropriating the term to show the type of dumb videos most people actually shoot on their iPhones and the results are absolutely hilarious.
Check out this compilation of funny ‘Shot on iPhone’ TikToks:
Flame and cold seemingly perform spectacular stunts in Apple’s latest “Shot on iPhone” video. A pair of artists use the capabilities of the iPhone 11 Pro camera to create Experiments IV: Fire and Ice.
Watch it now:
Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.
The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.
Strap in for a wild ride:
David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.
The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.
Prepare to be blown away:
The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.
Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.
The director of Selena Gomez’s latest music video used an iPhone 11 Pro to shoot the stylish black-and-white video. The video debuted Wednesday.
Director Sophie Muller filmed the video for song “Lose You to Love Me” on one of Apple’s new handsets. Muller is a renowned director of music videos who has previously shot videos for artists including Beyoncé, Coldplay, and others.
Apple CEO Tim Cook never has to think about how best to observe World Photography Day. He can search Twitter for the hashtag “Shot on iPhone” and look for moving images to repost.
Cook’s curation never disappoints as evident by today’s observance of an unofficial holiday honoring dedicated shooters.
Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.
ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.
Grab your AirPods and get ready to bliss out!
Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.
The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.
Watch all three right here:
A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.
Watch both of them now.
Photographer Noe Alonzo gave himself a challenge that some people called ridiculous: He worked exclusively with his iPhone 7 Plus for six months.
The results proved stunning. Even more surprising to Alonzo, his project landed him new clients — and gave him humbling insights into his own creativity.
Cricket is the most popular sport in India, and Apple India introduced a short video that’s a love story to the game. This homage was filmed entirely with the iPhone XS, demonstrating some of the capabilities of its camera.
Watch it now:
Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Watch it now:
You don’t look at a Luisa Dörr photograph and wonder what kind of gear she uses. Her work is arresting.
But even Dörr recognizes that the kind of camera – the iPhone – has been integral to her work and getting her name on the radar of editors and art directors across the world.
Apple finally collaborated with Dörr on an enchanting “Shot on iPhone” project featuring the colorful female wrestlers of Bolivia know as the Flying Cholitas.
Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.
Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.
Even on video, our eyes get big when we see the open mouth of a shark. But what’s the appropriate response when you see an iPhone XS between the shark’s teeth?
This was the most interesting scene in a behind-the-scenes video of how the production company, Camp4 Collective, made the “Shot on iPhone” commercial Don’t Mess with Mother
“Don’t mess with Mother.” That’s the title of Apple’s newest Shot on iPhone film, which features a stunning collection of clips celebrating nature from around the world.
Check out the weird and wonderful wildlife and spectacular scenery — all filmed on an iPhone.
Turns out pro hockey players can take iPhone pictures as well as they skate and brawl. At least, that’s the message of a new “Shot on iPhone” campaign.
Candid images taken with the iPhone XS by players of the game they love are going up at arenas in the U.S. and Canada
Andy To is a rising creative with a poetic touch to video and quickly becoming a name to know.
His name is now on the mind of Apple CEO Tim Cook, who gave the young filmmaker a shoutout on Twitter for a short on life in New York City captured all on the iPhone XR.
Apple has shared a special video to celebrate the Chinese New Year.
The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away from home. Apple has also published another two videos in which Zhangke showcases Depth Control and Slo-mo on the iPhone XS.
Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.
The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.
