Apple celebrates Chinese New Year with special short shot on iPhone

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The Bucket Shot on iPhone
"The Bucket" was shot entirely on iPhone.
Photo: Apple

Apple has shared a special video to celebrate the Chinese New Year.

The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away from home. Apple has also published another two videos in which Zhangke showcases Depth Control and Slo-mo on the iPhone XS.

Apple decides it will cough up for ‘Shot on iPhone’ photos

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Shot on iPhone photo
Winners will receive 'licensing fees.'
Photo: Brendan Ò Sé

Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.

The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.

Every frame of this ‘Shot on iPhone’ video is a stunner

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Shot on iPhone 2
Apple's new documentary was shot on American Samoa.
Photo: Apple

Apple has debuted a new 3-minute short documentary as part of its continuing “Shot on iPhone” campaign.

The beautifully filmed documentary was recorded using an iPhone XS, along with a DJI Osmo Mobile 2, FiLMiC Pro, Joby GripTight PRO Video GP Stand, NiSi Smartphones Filter Kit accessories. Check it out below.

Trailer offers thrilling glimpse of Soderbergh’s new iPhone flick

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Soderbergh iPhone film
Steven Soderbergh's latest iPhone film hits Netflix Feb. 8.
Screenshot: Netflix/You Tube

Netflix released a trailer this week for Steven Soderbergh’s latest iPhone masterpiece, High Flying Bird, with fast-moving scenes sure to excite broke and budding filmmakers.

This is the Oscar-winning director’s follow-up to his first iPhone feature film, Unsane, and delivers on his promise that all future films will be shot on iPhones.

Tim Cook praises stunning shot on iPhone surfing image

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Tim Cook/Twitter 2
What a stunner of an image!
Screenshot: Tim Cook/Twitter

You’d think Tim Cook would be too busy running Apple to be tweeting about surfing, but you’d be wrong. Well, kind of.

In fact, Cook tweeted over this weekend in praise of the cover of the year end issue of Surfer’s Journal magazine. The front of the mag features a dazzling bit of water-based sports photography which, you guessed it, was shot on an iPhone.

Samsung busted using fake photos to demo a smartphone camera (again)

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Samsung uses this DSLR mage to demonstrate the Galaxy A8 Star’s camera.
Samsung uses this DSLR mage to demonstrate the Galaxy A8 Star’s camera.
Photo: Samsung

Samsung uses an image taken by a professional photographer to show off the capabilities of the Samsung Galaxy A8 Star. That wouldn’t be a problem except the picture was taken with a digital single-lens reflex (DSLR) camera, not the phone Samsung is pretending it came from.

If that wasn’t bad enough, it’s not the first time something like this has happened.

‘Shot on iPhone XR’ campaign showcases spectacular images

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The iPhone XR camera takes some awesome pictures.
The iPhone XR camera takes some awesome pictures.
Photo: Austin Mann

The iPhone XR camera isn’t as advanced as the one in Apple’s pricier XS series, but you’d be hard pressed to see the difference in some stunning images Apple is showing off today.

These pictures were contributed to the “Shot on iPhone” campaign that highlights what these phones can do.

Photo fakery in smartphone ads shows genius of ‘Shot on iPhone’

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Shot on iPhone
A picture and three words are advertising gold.
Photo courtesy of Jen Pollack Bianco

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras.

The embarrassing screwups of Samsung and Huawei showcase the simple brilliance of Apple’s “Shot on iPhone” campaign.