You’d think Tim Cook would be too busy running Apple to be tweeting about surfing, but you’d be wrong. Well, kind of.
In fact, Cook tweeted over this weekend in praise of the cover of the year end issue of Surfer’s Journal magazine. The front of the mag features a dazzling bit of water-based sports photography which, you guessed it, was shot on an iPhone.
Samsung uses an image taken by a professional photographer to show off the capabilities of the Samsung Galaxy A8 Star. That wouldn’t be a problem except the picture was taken with a digital single-lens reflex (DSLR) camera, not the phone Samsung is pretending it came from.
If that wasn’t bad enough, it’s not the first time something like this has happened.
The iPhone XR camera isn’t as advanced as the one in Apple’s pricier XS series, but you’d be hard pressed to see the difference in some stunning images Apple is showing off today.
These pictures were contributed to the “Shot on iPhone” campaign that highlights what these phones can do.
Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras.
The embarrassing screwups of Samsung and Huawei showcase the simple brilliance of Apple’s “Shot on iPhone” campaign.
It hasn’t escaped Apple’s attention that the FIFA World Cup is going on. As part of the celebration, it’s released a trio of “Shot on iPhone” videos of people playing football/soccer on three continents.
This long-running campaign demonstrates the capabilities of iPhone cameras.
Apple’s “Shot on iPhone” ad campaign just got a submission from one of the world’s biggest artists.
Kanye West dropped one of the most-anticipated records of 2018 this morning, and the album cover was snapped by Ye himself with an iPhone. The subject matter may not be what you expect!
Apple finally has an official Instagram account. The company has expanded its social media presence to promote Shot on iPhone photos, and it is inviting fans to take part by using the #ShotoniPhone tag on their Instagram uploads.
You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.
Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.
So, are we really getting the great camera Apple says it puts in its iPhones?
Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.
The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.
When Apple launched the iPhone in 2007, no one imagined that in 10 short years it would become the world’s most popular camera and herald a new era of visual communication.
Yet we are witnessing the death of point-and-shoots, the explosion of massive social networks devoted to pics and videos, and the rise of perhaps the most popular photo style of all time — the selfie.
Just consider that we are expected to take 1 trillion pictures this year alone. That’s a million million photos.
Here’s a brief overview of some of the ways the iPhone was transformed photography forever.
