It hasn’t escaped Apple’s attention that the FIFA World Cup is going on. As part of the celebration, it’s released a trio of “Shot on iPhone” videos of people playing football/soccer on three continents.
This long-running campaign demonstrates the capabilities of iPhone cameras.
Apple finally has an official Instagram account. The company has expanded its social media presence to promote Shot on iPhone photos, and it is inviting fans to take part by using the #ShotoniPhone tag on their Instagram uploads.
You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.
Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.
So, are we really getting the great camera Apple says it puts in its iPhones?
Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.
The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.
As if it wasn’t hard enough keeping on top of Apple’s business in the U.S., Tim Cook has tweeted out an image as an advance celebration of Turkey’s National Sovereignty and Children’s Day, which takes place on April 23.
The image is a variation on Apple’s long-established “Shot on iPhone,” campaign, except this time depicting photos taken by “young talents” in Turkey. Or, at least, young talents in Turkey fortunate enough to own an iPhone!