Apple has shared a special video to celebrate the Chinese New Year.
The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away from home. Apple has also published another two videos in which Zhangke showcases Depth Control and Slo-mo on the iPhone XS.
Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.
The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.
Apple’s next billboard may be in your pocket.
Apple is inviting iPhone photographers around the world to submit their best shots for its next “Shot on iPhone” marketing campaign.
Apple has debuted a new 3-minute short documentary as part of its continuing “Shot on iPhone” campaign.
The beautifully filmed documentary was recorded using an iPhone XS, along with a DJI Osmo Mobile 2, FiLMiC Pro, Joby GripTight PRO Video GP Stand, NiSi Smartphones Filter Kit accessories. Check it out below.
Netflix released a trailer this week for Steven Soderbergh’s latest iPhone masterpiece, High Flying Bird, with fast-moving scenes sure to excite broke and budding filmmakers.
This is the Oscar-winning director’s follow-up to his first iPhone feature film, Unsane, and delivers on his promise that all future films will be shot on iPhones.
A goal of the latest “Shot on iPhone’ collection seems to be demonstrating how great holiday pictures could look.
The latest edition of this long-running campaign shows off the capabilities of the iPhone XS series taking bokeh and landscape images.
You’d think Tim Cook would be too busy running Apple to be tweeting about surfing, but you’d be wrong. Well, kind of.
In fact, Cook tweeted over this weekend in praise of the cover of the year end issue of Surfer’s Journal magazine. The front of the mag features a dazzling bit of water-based sports photography which, you guessed it, was shot on an iPhone.
Samsung uses an image taken by a professional photographer to show off the capabilities of the Samsung Galaxy A8 Star. That wouldn’t be a problem except the picture was taken with a digital single-lens reflex (DSLR) camera, not the phone Samsung is pretending it came from.
If that wasn’t bad enough, it’s not the first time something like this has happened.
The iPhone XR camera isn’t as advanced as the one in Apple’s pricier XS series, but you’d be hard pressed to see the difference in some stunning images Apple is showing off today.
These pictures were contributed to the “Shot on iPhone” campaign that highlights what these phones can do.
Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras.
The embarrassing screwups of Samsung and Huawei showcase the simple brilliance of Apple’s “Shot on iPhone” campaign.
