iPhone X remained the best-selling handset in Europe throughout the first quarter of 2018, despite a substantial drop in overall shipments as a result of “smartphone fatigue.” Apple reportedly shipped more than 10 million devices during the three-month period.
The iPad remains the king of tablets after strong sales helped the device grab its highest share of the worldwide tablet market since 2014.
Apple confirmed on Tuesday that it sold 9.1 million iPads last quarter, which helped its market share grow 2.1 percent despite a drop in overall tablet shipments.
The iPhone will gain market share as Samsung loses its grip in 2018, according to new predictions.
Apple is one of just three companies that are expected to see growth this year following weaker-than-expected smartphones sales in late 2017. TrendForce expects total handset production to grow just 2.8 percent, down from the 5 percent previously expected.
Demand for iPhone X has nosedived since the holidays, according to recent reports, which wiped $46 billion off Apple’s market value in under a week. But is that really true? Was Apple really anticipating sales of 40 million units in the second quarter of 2018?
Let’s take a more realistic look.
Interest in Apple’s latest handsets is nearing an all-time low in the United States. A survey among customers with three of the largest carriers reveals the number of iPhone owners who plan to upgrade to a new iPhone is down more than seven percent.
A larger iPhone X Plus will likely arrive to boost weaker-than-anticipated demand for Apple’s latest smartphones this fall. One reliable analyst claims the device will boast a 6.5-inch display and will be accompanied by a more-affordable 6.1-inch model.
Mac shipments rose in a competitive computer market last year to give Apple a greater market share. The company, alongside HP, enjoyed impressive growth year-over-year, while big players like Asus and Acer saw their shares fall.
iPhone X was a hit on Black Friday, with more than 6 million units sold, according to analysts. That’s more than half the total of overall iPhone sales on November 24.
According to International Data Corp., Chinese handset maker Huawei could be poised to overtake Apple in the smartphone market this year or next.
In the second quarter of this year, Huawei’s market share was around 11.3 percent with shipments of 38.5 million, compared to Apple’s 12 percent market share with 41 million shipments.
iPhone X supply is still being plagued by manufacturing issues.
Some analysts have slashed supply forecasts even further due to the problems faced by TrueDepth sensor makers. It looks like Apple’s hottest handset will be even harder to obtain than originally anticipated.
