As the current king of the streaming video world, Netflix knows it’s got a target on its back — and it’s certainly sweating because Apple wants to steal its crown. So Netflix is using a tactic once employed by Apple, positioning itself as a scrappy, nimble upstart able to easily outflank its deep-pocketed adversaries.
Netflix CEO Reed Hastings even called his company “the anti-Apple” this weekend, painting Cupertino as a secretive company limited in its operational speed by obsessive top-down control.
That’s a misreading of the situation, and a serious strategic mistake. In fact, if Netflix misplays its cards, it could find itself Sherlocked.