This post is presented by MacPaw, the software team behind Setapp and a variety of proven Mac apps.

These days, lots of us indulge in subscription services. From TV, movies and music to nerd paraphernalia and razors, subscribing to what you love is a great model for exploring many options at an affordable price. If you can name it, you can find a curated collection sent straight to your door or inbox — and now the subscription model is coming to disrupt Mac apps.

The way Mac users get apps is about to become a lot more like Netflix, thanks to a service launching today called Setapp.

Created by the folks at MacPaw, Setapp is a new app subscription service that provides Mac users with an alternative way to try and buy apps instead of going through the Mac App Store.

Its not filled with loads of crap either. Top apps like Ulysses, Blogo, CleanMyMac, iMazing, Pixa, Polarr and Flume are all included. Instead of buying apps individually though, Setapp lets users pay a flat fee for access to hundreds of popular apps.

Apple’s Mac App Store has been a desolate wasteland of mediocrity for years, but a new service called Setapp wants to breathe new life into macOS apps.

Setapp app claims it’s an “Unstore” alternative to the Mac App Store. Instead of paying for apps individually, you’ll pay a monthly subscription fee for access to 300 popular apps.